Detailed how to do website keyword optimization

Preface: This article, already on the list and do a good job can skip, mainly to the beginning of the list but has not found the best method of Seoer, did not find the best method of Seoer performance: In the site, the server in all aspects of stability, under the premise of 2000 of the following index words you do not go up.

First of all, of course, the first station, and then the analysis of the outside, the analysis of the outside of the site, including the analysis of competitors. This part of the content I do not repeat, in my personal blog before the article has been the relevant instructions. But at that time said more "implicit", but also more general, are the point, did not give a specific method, today, we will explain the following how specific to optimize a word.

　Tutorial ("Xiamen seo" as an example):

① Create a site thesaurus. First of all, we use the long tail word mining tools, digging out all the "Xiamen seo" keywords, such as: Xiamen SEO consultant, xiamen seo optimization, xiamen seo company, even Xiamen SEO Li Shaozun and so on. Then filter the keywords to leave what we need (you want the visitors to find you through those words). Small web site with a little word library is enough, the word in the library to optimize the words, it is pretty good. As for large and medium-sized websites, considering the layout, user experience and other factors, it also needs words in the library word for semantic extension and participle.

② Create the article title Library and the article library. Here you need to create a corresponding article based on the keyword Library title and article library, simply say, is to write a group of articles, the article title and content around the keyword to create, the best original, false original can also. If it is according to my habit, I will be in the first step to the thesaurus to do an Excel table, the second step to do a keyword and article title comparison, and then according to the article title library to write the corresponding article, do a library of articles.

③ articles have regular release and update. If it is an enterprise-type site, the top of my brain to update two daily, absolutely enough. It's not good to send more every day, and if you are impatient and have a one-time hair finish, then ... You change your career.

④ every day to do 10 effective outside the chain. In our release of the article at the same time, we also have to consider the inclusion of the article, so according to the current search engine (mainly refers to Baidu) algorithm, I personally suggest to do 10 per day outside the chain is enough. As to do outside the chain is only to do our home page (that is, the preferred domain), or list page to do, or the home page, list pages, content also want to do? The problem I have in my search outside the column has been analyzed, in this respect need to charge can look at: "The site outside the chain construction needs to pay attention to two width."

⑤ to build internal chain system, reduce the bounce rate. After the update round (that is, the key words in the library of the corresponding articles are sent over again), we want to start to build a good site link system, when visitors from an article search in, we should let him have the desire to continue two clicks, three clicks, four clicks ..., this from the statistical tool of the site bounce rate can be intuitive to see. Take my article for example, this Riga link is doing in the chain. Of course, the link to the article can not be deceptive, blunt, must be really related to this article, and the real can give your visitors help. My blog bounce rate has been stable under 35%, the average in 31%, in the absence of internal chain optimization when my site jumped out of the rate of 72% (to one months for the cycle), after the optimization after the chain jump rate down to 26%. If such a web search engine does not put you to the home page, then I think that the search engine has a problem, not you.

⑥ Exchange Friendship chain, enhance the trust of the website. I once put the friendship link this piece to see very heavy, now the friendship link to the website rank function although with the outside chain is weakened many, but the friendship link function still has, therefore wants to obtain the good rank, this piece we also cannot give up. As for what kind of friendship links object is good, this is the same with the beholder. According to my personal operating habits, because my hand to optimize is a new station, so I exchange links, as long as the other side is the same industry, friendship links in the number of 15 below, snapshots in three days, the station to maintain updates and a certain amount of collection, no link cheating, I will exchange with it.

The entire optimization process is basically the case, if omitted, will be supplemented later. Here are a few questions to note:

①

Q: What should we do after we have updated the whole round?

A: Repeat the ②③④ step, that is, continue to create a second round of updated article library, continue to update, continue to do outside the chain.

Ii

Q: I am a new station, according to your method to do, updated one weeks, why has not included?

A: We register a domain name is at least one year, so on the search engine temporarily can't find their own site, do not be discouraged. If you read the website log, you can look at your site log, if you find the search engine crawler to the traces, so congratulations, in fact, your site has been included, but the snapshot has not been released.

③

Q: What is the bounce rate, what does it mean?

A: Jump out, that is, visitors point to the website, did not carry out two clicks, directly turn off your website, bounce rate = (Jump number/visitor number) *100%, the lower the rate of jump out of your station to optimize the better, ranking will be better.

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