The ability to sell successfully is directly related to the quality of your customers. Therefore, the most important step in sales is to find the people who need your products or services accurately. However, not every company can clearly tell its sales staff how to develop customers and find people who need their own products and services. The following 10 "marketing promotion" Rules are rules for successful sales and customer development. Practice has proved that they are effective.
1. One hour per day.
Sales, just like anything else, requires discipline. Sales can always be postponed, and you are always waiting for a more favorable environment. In fact, there will never be the most appropriate time for sales.
2. Make as many calls as possible.
Before looking for customers, never forget to take the time to accurately define your target market. In this way, communication over the phone will be the most likely person to become your customer in the market. If you only call the person most likely to become a customer, you will be contacted with the prospective room users most likely to purchase your products or services. Make as many calls as possible during this hour. Since every phone call is of high quality, it is always better to make multiple calls.
3. Make a short call.
The goal of making a sales call is to get a appointment. You cannot sell a complex product or service on the phone, and you certainly do not want to bargain on the phone.
The telephone sales should last for about 3 minutes, and focus on introducing yourself and your products to get to know your needs, so that you can give a good reason for the other party to spend valuable time talking to you. Most importantly, don't forget to agree to meet the other party.
4. Prepare a list before making a call.
If you do not prepare a list in advance, most of your sales time will have to be used to find the desired name. You will always be busy, always feel that you are working very hard, but have not made a few calls. Therefore, you need to prepare a list of people who can be used for one month at any time.
5. focus on work.
Do not answer the phone or receive guests during the sales period. Make full use of the marketing experience curve. Just like any repetitive work, the more times a job is repeat in adjacent time segments, the better it will be.
Sales Promotion is no exception. Your second phone number will be better than the first phone number, the third phone number will be better than the second phone number, and so on. In sports, we call it "getting in the best state ". You will find that your sales skills do not actually improve as the sales time increases.
6. If the traditional sales period does not work, you should avoid the peak hours of telephone sales.
Generally, people call sales between five o'clock P.M. and. Therefore, you can make up an hour for sales promotion every day.
If this traditional sales period does not work for you, you should change the sales time to off-peak hours, or increase the sales time during off-peak hours. You 'd better arrange for sale between-,-, and.
7. Change the call time.
We all have a habit of sex, and so do your customers. It is very likely that you will attend the meeting every Monday at. If you cannot connect them at this time, you should learn from them, call him at other times of that day or on another day. You will get unexpected results.
8. The customer's information must be provided in full. Use a computer-based system.
The customer management system you choose should be able to well record the customers that your company needs to follow up, whether three years later or tomorrow.
9. anticipate the results before starting.
This suggestion is very effective in searching for customers and business development. Your goal is to get a meeting opportunity, so your wording on the phone should be designed around this goal.
10. Do not stop.
Perseverance is one of the important factors for sales success. Most of the sales are closed after 5th phone conversations. However, most sales staff stopped after the first call.
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