About direct selling, joining and agency
If direct selling is better, why do some vendors choose direct selling and some choose to join or act as agents? What is the difference between joining and acting agents?
As far as joining and agency are concerned, the concept of joining is that the franchisee invests money for the purchase. The company provides the brand and supply, and operates in the form of a store. The consumer group is the retail customer; the Agency is carried out in the form of a region. The Agency is the same as the company, that is, recruiting franchisees within the region where the agent serves the franchisees in the region;
Why is the price of the clothing sold by the manufacturer's direct selling service different from that sold by the agent. What is the difference between the franchisee and the agent ??
Normally, the market price of the agent and the manufacturer is the same, but some agents will require some price within the scope of their agent. So there will be different prices in the region.
Generally, there are four joining methods.
1. Proxy:
There are global agents or agents from all over the country to the whole province or a city or a region.
Of course, the larger the agent, the higher the condition, such as agent fees, Agent deposits, and Agent sales performance.
2. Join:
Manufacturers usually set up several franchisees in each city or region.
In addition, some agents will set up several franchisees in a region.
So we can say that both the manufacturer and agent can set up the franchisee.
3. consignment of money:
As the name suggests, it is to place a sum of money on the manufacturer, and the manufacturer will take the amount of your money to sell your clothes.
4. Get the goods:
Most of the above are cooperation methods with manufacturers and brands.