Differences between projects and products

Differences between projects and products

Consulting projects: there are usually two types of consulting projects. One is consulting only, and the other is packaging. For example, they only provide IT Consulting, but not implementation, the consulting and implementation work together to provide customers with solutions and complete website development and launch implementation. Techsailor some projects are consulting lines.

The product is basically positioned to meet the needs of the target users of the product, and strives to improve the user experience and increase the value of the product.

Let's make a simple comparison.

Comparison item

Positioning

Planning

Core (Stakeholders)

Management

Technology

Business goals

Consulting Project

Provide a complete set of capabilities to meet the customer's expectationsThe solution is centered on the customer's users and centered on the customer's interests.

The basic direction of planning isBusiness objectives andCustomer User GroupCenter

The core requirement is the customer's main brain or project leader.

One-timeActivities and foreseeable project lifecycles

Focusing on the customer's current situation and predictable changes over a period of timeDemand reality

Achieve a win-win situation by integrating the customer's final business goals

Product

Providing valuable information for target customersService, dedicated to improving the productValue and serviceLevel

Based onThe user requirements and user psychology of the target product group, with the user experience as the core

Focuses on Product Manager Planning

Not a one-time project,Sustainable Products

ToScalability andSustainable developmentFor coreStable Products

It can continuously improve the value of products and create more commercial profits.

 

The above table is just a simple comparison. The difference between them is that the starting point and goal are different, so the planning and implementation aspects of the actual work will have different focuses. Especially in terms of organizational structure, the project is basically based on the communication between the project manager and the project stakeholders, and the customer's requirements on the project progress shall prevail. The product manager's plan is the core component of the product.The product manager needs to have a clear plan for the product concept, design, positioning, operation, and commercial operation. The product manager should have an irreplaceable "authority" throughout the product ", in this way, the consistency of the product direction can be maintained. The product progress is basically based on the commercial operation requirements of the product to adjust the launch strategy.

Slave ManagementThe difference between them will be more clear.

ItemResponsibilities of the Project ManagerAn attempt to complete a successful project at one time under certain conditions, such as the target, scope, duration, budget, and other constraints. A project manager needs to allocate resources, manage problems and risks, and coordinate all necessary factors to complete the project. When they are connected with the product, the project may also be required to create a product, provide new features for the product, or create a new version or extension for the product. When a project is completed, the project manager is usually transferred to a new project, and may even serve a completely different product.

Responsibilities of Product ManagerIs to serve a product from start to end, and make the product continue to succeed. Once the project of the product is created and the Project Manager moves to the next job, the product manager will still stay and manage the product until the entire product lifecycle. Other projects may be associated with the product because of the launch of the product manager. The product manager will always define the project objectives in the product life cycle and lead the team to fulfill the proposed business objectives.

A good product manager and a good project manager can find a balance in the conflict. A good project manager understands that a project's true success does not depend on whether it is completed within the specified time and budget, but on whether it has achieved the proposed goals and tasks. A good product manager understands that if a project is constantly extended and never put into the market, or ended because the budget is greatly exceeded, all product features will become meaningless.

The product has three elements: one isUsers and products are first developed for specific user groups to meet their needs. The second is the situation. The product can be used normally only under certain circumstances, that is, the product work is restricted. Third, it is a function. The significance of a product is that it can meet user needs and bring value to its functions.

When making products, we need to adhere to a basic principle: users are dummies, starting from the simplest aspect, and fully consider users.Experience; in addition, to realize that a product has its own life, users can automatically understand what the product is and how it is used without specialized personnel training..

The purpose of the product is to meet the requirements, and the product requirements are subdivided into three levels, which are upgraded step by step.
The bottom layer is centered on user needs to understand and adapt to user needs. The middle layer is the fulfillment of media needs and starts to guide and educate user behavior. The highest level of demand is determined by the product market, you can control and change user behavior without knowing it.