Differentiate Twitter from Weibo and comment on Weibo

At present, in addition to Tencent Weibo is still in a small range of invited public testing, Sina, NetEase, Sohu has been open to register. This period of time on the domestic micro-blogging service is also very enthusiastic discussion, a variety of views. Yesterday in a professional community to see two of well-known industry commentators in the article, from the content of the two authors to hold the two views respectively: 1, the Twitter and micro-blog differentiation; 2, Weibo's comment function is to gild the lily. For these two points glad disagree, here also talk about the humble opinion.

One, it is wrong to differentiate Twitter and Weibo too much.

The emergence and rapid popularity of the Twitter model has, to some extent, defined the industry standards for this model, such as 140 word limits, one-way follow,@ and # algorithms, and so on. Twitter model moved to the domestic has been a meal no, peep crooked, muttering and now the four major portal microblogging. The microblogging service model is basically the same as Twitter, although some of the products have changed the word limit, increased the comment function, but the core idea is still short and short information transmission. Microblogging, or micro-blogging services, which in itself is a name and salutation to the Twitter model (now also known as "scarf"), the difference is a small innovation rather than an essential change. Excessive differentiation of Twitter and microblogging is akin to the sophistry of the public Sun Long "Bai Mafima".

Second, the comment function in the domestic micro-blog service is desirable and successful

The idea that Twitter's two core charms are "fragmentation" and "pleasure" is a "deconstruction" of interaction, and that commentary is a "constructive" way of interacting. I agree with this view. However, if the comments make the micro-blog product inherent logic is not unified that is the use of domestic and foreign netizens lack of knowledge.

1, the "construction" of the commentary is to meet the Chinese people's understanding and thinking of the integrity of. In contrast to the "deconstruction" and analysis of the problems in the West, Chinese traditional philosophy and thinking habits are more likely to be "constructive" and holistic. From the "I Ching" laid in the world of people as a whole system thinking so far consistent. Chinese people's thinking is more inclined to be organized and systematized. While Twitter's one-way follow and retweet functions push information to high-speed, vertical transmission patterns, there is a lack of connection between these vertical messages. Despite the existence of @ and #, it is not possible to enrich the content of information from the level of qualitative change, while the comment function compensates for this shortcoming. The comment is in fact still an extension of the @ and # algorithm, but it is based on a micro-Bobovin that leads it into depth. In this way, the vertical and horizontal transmission of information has been, users can more easily understand the content and dissemination of information, this is a "construction" of the overall thinking and cognitive habits. As a result, the comment function of the domestic micro-blog received a hot hold, the number of comments in general Weibo is much higher than the number of forwarding.

2, the comment function reduces the netizen to use the microblogging service the difficulty. The @ and # algorithm of microblogging is its core function, but the domestic average netizen is not accustomed to use this function. Chinese netizens tend to be more entertaining, and the internet is less proficient than America's. Internet users are unwilling to use the advanced, complex features of the network products, coupled with the microblogging user nickname of the Chinese and English mixed, naming nonstandard this more users use @ and # algorithm difficulty. It can be predicted, such as Tencent Weibo large-scale promotion, its users show this feature is more obvious. The comment function is essentially the @ and # algorithm, but it is associated with the traditional comment function of BBS. The Netizen uses the comment operation, but the system according to its comment automatically converts it to the @ and the # algorithm, these not only did not hinder the micro-blog core function to play, also greatly promoted the Netizen usage frequency, reduced the use difficulty.

Third, the comments function to a certain extent, reduce the amount of information and communication speed

The essence of the micro-blogging model is the high speed of information generation and dissemination, but the comment function does hinder the demand to some extent. Domestic microblogging users see a micro-blog after more is a comment, and then the forwarding, only forwarding to achieve the high-speed transmission of information. Therefore, it is necessary for the microblogging service provider to provide forwarding while providing the comment function. Sina Weibo is wise to add a "new meager" option to the comment interface. Only by encouraging users to continue to publish new micro-blogs is the potential for microblogging service providers to succeed, the information is too rich but newer and slower-spread microblogging can only return to the blog service, which is contrary to the nature of microblogging services.

In summary, the comment function in the domestic microblogging products is necessary and so far has been successful. But to reconcile comments and forwarding the relationship between these two behaviors, users are encouraged to comment on "Sending a new microblog at the same time"!