Discussion on the popularization means and user experience of Youku

April this year, I wrote 4 consecutive "video sharing network analysis of the status of XX" article. From the "Alexa data" "Brand Promotion" "SEO data" "promotional means" and so on, the analysis of several mainstream video site in these aspects of the situation. Today, in a different way, write about the feelings, impressions, and experiences of a few familiar video sites. First of all, I would like to talk about my favorite video sharing site "Youku", but also the most comprehensive of the various aspects of a video sharing site.

One: The first impression of Youku

Remember in 06, when inadvertently point into Youku, was not quite understand what is video sharing site. Just feel cool this site has a story, a new site, there are many original star interview video. Later Zhang Yu events, let me further understand the Youku. At that time with this incident as the theme, I also wrote a "from the Zhang Yu event to talk about how to seize the hot video to do traffic" article, seized the current event hotspot, this article in the online communication is also very wide. 06 Time Youku, give me the feeling is very mean, have advantages and disadvantages. One of the biggest disadvantage is that at that time Youku video sharing code address is very long, at that time my animation forum (with the dynamic Network program) can not be reproduced. The early Youku video had a certain impact on the forum, but it was not long before the problem was solved. I remember asking a few friends to do a video-sharing site and ask them which competitor they admired in the industry. One of the two friends who answered was Youku, and I was impressed by the excellent team that was working.

Second: The use of Youku experience

In fact, I always feel that doing video sites, to retain users, is mainly to grasp the two key, 1 is the video speed (do not watch one hours of film, you need to buffer for 1 hours). 2 is the video content to be full (what hot TV dramas can be found). I think as long as these two points to do, other good product features is icing on the cake.

When I started to touch the video-sharing site, I didn't go to any video-sharing site, just kept looking for a video-sharing site that didn't need a buffer. At that time, I used "power broadband" in Beijing, in short, it is not very stable and not fast network. Sometimes in order to see a video, to go to a number of video site testing, to see where there is no buffer. Later found that most of the time in the Youku do not need a buffer, and video content is very full, slowly I became a loyal users of Youku. Later, regardless of my home with telecommunications or in Beijing for Netcom and the Great Wall broadband, if only a video sharing site will not buffer, it is always youku. This is the main reason why you like Youku.

Talk about cool content, remember when the previous company do video search, the leader gave me a task, that is, open a few mainstream podcast site every day the homepage, see their headline video is what, the first page content update frequency is how long, analysis of which home video headlines more seized the current hot spot, caught the user's eyeball. I've been doing this comparison for 2 weeks, and I've found that Youku's headline always attracts me, and I'm impressed by one of Youku's headline videos, which has made headlines on another podcast site for several days. I remember the headline video that seemed to be: "Some star Peijiu video" feels Youku is more grasp of current hotspots. To now every time to open the home page of Youku, also can always see my favorite content.

Talk about the user activity of Youku, remember that there is a push before the company's one product video (that is, the content of the funny, with hidden product ads). Because of the relationship with the video site is good, at that time more than mainstream video sites, we have this video in the obvious position recommended. For example, Youku then put our video on the first page of the first screen position, hanging a day. Then I did a simple data analysis, is the launch of a few video sites advertising video, each video browsing volume is how much, the number of replies, in what position recommended. Later found that Youku's users and browse number are the highest, just look at this data can not explain what can only prove that "Youku" site traffic is large. The key is that I did a response rate analysis, Youku is also the highest. At that time the video, in Youku has 2W browsing, there are 200 people reply. But on the other site to push the video, although the number of browsing thousands of, but the number of replies is only a few. Through this thing, I found that Youku's user activity is much higher.

Again said Youku's product, uses more is "the video album" "The video fast enters" the function. In fact, these two functional Youku are not the first to do, but Youku can always learn to come quickly, do no worse than competitors. For example, "video album" In My Memory is the first potato Tudou. "Video Fast-forward" was first made in 56. I used to enjoy watching TV on the video sharing site, sometimes I do not know which episode, I first go to the 56 network video Fast forward to determine which episode I saw, and then return to the set to find out to continue to see. Later, Youku's video also quickly entered the watch, but they are very low-key, has not been in the obvious position prompted the introduction of this feature. So far, there are many video sharing sites have not yet this practical function.

Feel the above said is the advantages of cool, but also say a disadvantage it. Is that Youku's site search has not been very useful, may have been a technical problem, search out the Content keyword matching is very low, and often appear some popular words do not have a search results (and is not sensitive words, will not be active shielding) now cool video content, although very full, the search results page quality is higher than before. But it seems that the content of the control has been tightened, as if because of copyright problems, often some of the hot TV movie keywords in Youku can not search the results. There was a time, I was through Baidu Video search some keywords to find users in Youku video, through this way to find some youku should have, but can not be found in Youku station video. Because there is no way, to look at other places will be buffered, I want to do everything I want to see the video in Youku find out.

Third: the promotion of Youku

I am doing promotion, so the promotion of video sharing site I was concerned about more, and a lot of video sites have done cooperation. Youku is one of the most risky video sites to get venture capital, because there is plenty of money, so in the promotion is also unambiguous, the promotion of the form is also blooming, basically what promotion they have in the attempt.

Advertising Alliance Agent: Remember at the end of 06, everywhere can see Youku ads. Even in the "beginning of Chinese network" "Thunder" and so on the flow of entertainment portals can see Youku ads figure. At that time I looked at the advertising code, should be to find a good agent, and later also in a number of advertising alliances are also found in the push Youku ads.

Website Alliance: If I remember correctly, Youku once also had its own website alliance, at that time I also went to apply for an account, but it seems to be closed soon.

　Event Hype: Zhang Yu event can be considered a turning point of Youku, now Youku people are not too fond of mentioning this thing, feel not glorious. But there is no denying that because of the Zhang Yu incident, so that Youku was suddenly more netizens understand and know.

　　The promotion of the traditional Big website: in my impression, Youku in 4 big portals and Baidu all put on advertisement. Let me compare the impression is, and Baidu's cooperation. 07, in Baidu Web search and image search, there are Youku's video keyword links. I have also seen in the QQ dialog box Youku ads, in addition to the content of NetEase page, a long time also saw the content of Youku ads.