Do not ignore the negative keyword function to make your bid more perfect

Believe that many medical professions do not particularly value the role of SEO, after all, from Baidu K station, resulting in Baidu to optimize the station is not particularly important, and, after all, SEO means the effect of optimization is particularly low, from this, have to let the medical industry to join the bright spot to bid this piece of land, how to save the price to the lowest, will increase the highest , which is the concern of many medical professions. Today, on this point, Qingdao SEO for you to introduce, do not ignore the negative keyword role, so that your bid more perfect.

Introduction to negative keywords

First of all, Qingdao SEO first to introduce what is the negative keyword. The so-called negative keyword is in the use of a wide range of matching and phrase matching, if you see through the Search word report not related to search terms, and through Baidu statistics found that these words can not bring transformation, then you can add negative keyword, so that contains the words of the search term does not trigger your promotion results.

So why are these unrelated keywords denied, this is believed to be no more than the detailed, this is to enable you to access more potential customers while filtering unnecessary display clicks, reduce the conversion costs, improve ROI. Believe that this point, we will certainly be interested in what to negative keyword, the following Qingdao SEO will continue to introduce.

How to negate key words correctly

1, the negation of the key words need to deny the object: What is the object of negation? is the competition commissioner in the operation of the bidding, it is necessary to consider whether to search a keyword is the real customer we need. Many medical professions complain that the advertising is too big, but the real benefit is very little, this is the medical profession must be good to me. So what are the key words that need to be denied?

A, peer brand words. I believe that many hospitals in the bidding promotion, will find that some words are the same, especially some military hospitals, will take a number of widely promoted words to do their own brand words, which leads to a problem, that is, a lot of keywords similar to the search for their own brand words, peers and even opponents of the bidding ads will be matched show, In order to avoid netizens click on their own bid to come in, found not to find their own hospital and leave, resulting in loss, so do not lose its brand words to avoid invalid clicks!

Of course, it is undeniable that now the hospital industry will be directly on the peer bidding words, but in fact, we need to take into account that in any industry, brand words have taken up a large position, is a certain influence. Therefore, in order to their own industry can be long-term marketing, then, you should be negative peer keyword.

B, it can't bring the word of transformation. The so-called can not bring transformation of the word is that some words are not directly on the keyword, but Baidu will cut out. In this case, the following two scenarios occur:

First, it will seriously reduce our user experience. Especially a lot of times will match out some irrelevant, obviously we operate the department is gynecological, but the search out a lot of all male, such as this problem will cause a lot of trouble, will let users confused, whether this is a credible hospital.

Second, the negative impact. We do medical industry marketing can not be ignored is negative, any hospital regardless of whether the user or peer to do the negative we are to find ways to deal with. If a patient in the search for XX hospital is not a liar, and so on, there is our bid, then, for us, is certainly the impact of particularly large, so, such words, we have to deny.

How to select negative keywords

Choose the key words I have 6 election word sharp weapon, negative keyword of course also has several big sharp weapon!

A, the rule of law. The bidding Commissioner needs to determine which words are within our scope, which are the words that may be cut out on Baidu, and then exclude them from the habit.

B, tool statistics method.

Generally through the search word report, Baidu Statistics, CNZZ, business Qualcomm and other tools to add statistics. These tools can be viewed to visit the keyword, we can some netizens just want to increase knowledge and through the keyword matching out a lot of nonsense words, in short, can not bring the transformation of words, can be denied!

Do not ignore the negative keyword function to make your bid more perfect

1, reduce invalid clicks and consumption. Negative keyword Negative is some words can not bring transformation, so we can avoid invalid clicks, improve input-output ratio. This is the fact that we are in the premise of ensuring the cost, and then maximize the benefits of the show.

2, improve the quality of the account. Negative keyword negative part of the invalid click, the premise is to reduce some ineffective display, this can increase the average number of clicks on the account (CTR), help improve the quality of the account.

3, establish a positive image of hospital brand. A corporate brand, especially the hospital's brand is not allowed to stain, otherwise the blow is huge, so their own brand words can not let others do, flow streaming is a blow to the brand, which will directly reduce our user groups, will let users do not trust us.

4, accurate each keyword landing page. I believe you must have seen this situation, that is, we in our own account of different plans in different units of the key words, but also in the competition. For example, although you have a local word on the hospital, but by retrieving the etiology, symptoms, but the search for this word, so that not only waste our bidding costs, but not accurate landing pages, will lead to the loss of users.

The above is by the net Marketing studio for everyone analysis of the "do not ignore the negative keyword role to make your bid more perfect", hoping to give readers a certain usefulness, in fact, bidding attention to these, we will save the cost to the lowest, the return to the highest, Aachen Web Marketing Studio website: http://www.cc-sem.com/.