Do we really need a startup page?

The launch page is also called splash screen, beginning to appear in a growing number of native apps, and there are more and more apps that are adding the launch page as a prerequisite UI component to the product, but are we thinking about our beginner's mind behind the Chinese-style bandwagon?

Today, summing up the views of all sides, there is no right or wrong, only appropriate, but also welcome everyone to discuss this issue.

　What is a startup page?

The startup page is an empty screen that usually shows the application status during startup (the company's logo, application icon, and so on)

　Everyone's point of view

　• Functional doctrine

In the early days of mobile software, due to hardware performance, data loading and other reasons after the user clicks on the icon, to the software is fully available in the process of a few seconds, in order to fill the gap of time, so the engineers added a page, so that users feel the operation has not been interrupted; startup pages are often widely used in games, Because of the need to load many graphics into the phone memory. This short few seconds have been discovered by the merchant "and charge" to use in the brand display, festival marketing, advertisement display. But the original goal was to cover up the fact that the software was too slow to start.

　• Academic Pie

According to iOS design specifications Apple designers have the idea that * we usually don't think users will spend more than one or two minutes evaluating a new app. When you can make the most of this very short time and instantly render content that is helpful to your users, you can inspire the interest of new users and give all users a great experience. Avoid using the splash screen or other startup experience as much as possible. It is best for users to start using them immediately after the application is started. *

• Business Value

When we question the startup page, your PM tends to touch your head and say, kid, you're too young to understand my business strategy, so let's talk about how to build brand value and why we want to create brand value, we summed up in the brand to have two purposes, one is to get more new users; second, the formation of sticky to the old users ; From the perspective of getting a new user, we simulate the user's process, the user through a variety of channels to understand the name of the app and what can be solved after the download in the App Store, so the launch page display users have used your app, so increase your traffic, the purpose of a failure; For the old users already know the function of the software, they open the software when the most want to be able to quickly start to solve their needs, they have memorized your brand, and the launch page is often interrupted them so the purpose of the second is also self-defeating. Others said I was to promote consumption, with the launch page to advertise, I deeply doubt the conversion rate of advertising, I also hope to use the data to prove your point of view, you can ufida and other tools, monitoring whether you have achieved your goal. By the way, monitor the wastage rate, huh?

　• User Experience

At present, the word "user experience" has been used rotten, but why everyone is so enthusiastic about this, because the market competition is too fierce, in the initial stage of the product is the mode and time, has obtained the biggest share, as the pattern is copied after everyone spell is experience. We talk about the user experience every day, but always forget that we are a user, when you turn on music, calculators, browsers, cameras, micro-letters, what do you want most? is one a startup page? Are you welcome to the calculator? What's more, after we start a app, we don't know the app is alive or dead, Subconsciously click on the screen, looking forward to skip this shameless page, found himself being taken to another more shameless H5 page, at this time we want to do is silently delete this app

Don't be blind BB, give me a solution.

The first time you open the software, the login page is actually good for the user

1. Video solution: Uber,enjoy and other app solution is to add video, B lattice instant increase there? But if you have to put the video on every entry, you're going crazy.

2. Magnifying effect: IOS 7 began to introduce this amplification effect, launch page and icon, the background with icon background color, click App after an icon is magnified to the whole screen effect, such as Evernote,twitter

3.Apple Recommendation: Apple's official proposal to make a launch page and app's main business framework is no content to fill, which gives users a quick start to your software illusion, who do not want to immediately enter the "theme"? Apple's own application, Instagram,path, etc.

If your software is optimized enough, you can skip it directly.