Don't let users register as soon as they enter the site

If you point to this article, you are already not only focus on the design is "good-looking", but also try to strengthen their work to make them "good"! No matter what, you find that 99% of the website/application/service at the beginning requires you to register, after a lot of nasty head colds to fill in the form, enter the password In order to experience the product.

At the completion stage, you may need to fill in the account information, personal data, credit card information, personal portrait, e-mail address, whether to invite friends, interested parties and so on. It's annoying and annoying.

Without providing users with any valuable experience, they begin to request important personal information from users, which would make users feel the "arrogance" of the site-the threshold is too high. So that the first impression to the user, it is not so good.

Registration can lead to a bad user experience at the start

The first question to ask is: Why do we have to force users to do things they don't want to do?

(Image source, watercress in the book to be heard)

For example, you are shopping, you see a shop, the window shows a lot of beautiful costumes, Glass posted on the clothing profile. You're going to look inside and try it on. When the clerk stopped you, he said you could not go in to see the clothes or try on the clothes, unless you provide personal information, personal photos, 5 of good friends e-mail address you can go in.

Most people would choose to refuse:

Why should I give you any personal information for no reason? I'd rather not read it.

and a small number of people to provide personal information, but found that is not the product they want, and then left, and then they will be endless mail harassment, what new products, holiday concessions.

Web design is the same? There is a certain similarity, please think about it. Basically, I personally encountered a lot of need to register the site is not registered, choose to leave directly, occasionally registered site to send me e-mail every day, annoying; As for personal information whether they sold, this has to say another.

Kill the registration form.

In Luke Wroblewski's Web Form design, he mentions: "Hey, everyone, this is our new product, you try it, do not register does not matter." If you feel like it, you can sign up and offer more features.

A lot of good products have done this:

Red Pen, a very good website, allows designers to upload works without registering and get feedback. If you want to receive a feedback message, you can fill in the email address. Of course, also provide registration

Optimizely, A/B testing tool, first use re-register

Flask, (disclaimer:i built this) allows the user to create a to-do list and then share it in a URL form. No need to install, but if you do not want to remember the complex URL URLs, then register.

The user's first impression is important, do not let the complex registration form of the user's appetite. First let them try, taste the sweetness, generate trust in the product, and then ask them to sign up.

Then again, if the user does not use your product, even if the registration, what is the use?