Don't try to complicate design--graphic creativity in visual design

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Do not want to complicate the design, the first to hear the "design" what people think is a profound thing. Our life is really inseparable from design, design has brought us a lot of convenience and the enjoyment of beauty. I think design is not to create, but to find. Design from life, in dribs and drabs found in the United States, ugly, looking for the laws of nature, application of which. As long as we have mastered the law, we will be able to complete a satisfactory work. So in visual design, what are the methods of expression (law)?

　　Graphic originality in visual design

Graphic creativity is an important part of visual design, it can be said to find a good graphic creativity is half the success.

　　What is graphic creativity?

Use a certain form to express creative ideas and visualize the design ideas. With graphic design as the core, through a number of creative methods to design, in the works to establish conflict or clever reference to the familiar things. Seek the most trigger point that can trigger the emotional resonance of the viewer.

　　Common techniques for graphic creativity

　　(i) Isomorphic

When we face a variety of "shapes" that represent meaning, only one can not fully explain the problem, a simple list and very boring, so, not only to the concept of full, but also want to make the work itself contains eye-catching visual interest, we need to find the common factors between the image, and its comprehensive reproduction. Two or more than two graphs are grouped together to form a new shape. This is the isomorphism.

Designer Sonia Rentsch published this series called "Dinnerware Etiquette" design, to let people understand the importance of table manners. With a relaxed angle to show the western table manners, the designer will be the knife and fork dishes for all kinds of playful styling to match, witty way to creative life, even if the meal etiquette gives a serious impression, now seems to be a kind of fun art.

Photographer Carl Kleiner the 2 elements together in an interesting and homogeneous way, completing the Ikea ad, telling people that fresh quality brings you a different creative design.

　　(ii) Deconstruction

Looking for the connection between things and the rational combination of the final concrete visual image to convey a complete concept. To decompose the relevant material and reconstruct the new image is to deconstruct. The images are reconstructed by deconstruction. Get a variety of different performance materials, lead to different performance screen, get unexpected performance effects.

Baidu logo According to the festival to replace, but also the use of understanding the method of construction. The display of Baidu's brand at the same time, but also add some fun, more emotional pay.

　　(iii) composite

Compound is to take one or more simple image as the element, through the organization arrangement, create a new image, also can through several shape compound arrangement produce new visual image.

The illustration uses the simple element abstraction character image, through the arrangement of the different way, displays the active, with the dynamic graph, enhances the visual beauty.

The image above is YouTube, Amoy, NAVER MUSIC to start the page, also participated in the combination of techniques, through simple elements of complex arrangement, the composition of new visual elements, very good foil the atmosphere of the product.

Coca-Cola Ads

　　(iv) Replacement graphics

The replacement graph refers to a kind of integration method which replaces one part with other material material on the basis of keeping the basic characteristics of the shape, it is to use the similarity of the form and the dissimilarity of the meaning to create the new image with novelty.

Faber-castell, a German company that produces pencils, pens and other office supplies, brings us a new slogan "True Colours" (real color) through the connection of still life and pencil colors.

The picture on the left is a poster of the Paris Bourne film, which, by way of substitution, skillfully replaces the barrel of the pistol with the Eiffel Tower, clarifying the subject matter and place of the story. On the right is the dark Journey movie poster, which, by means of substitution, combined with a pistol and text, aptly highlights the subject matter of the film.

　　(v) Shadow graphics

Under the action of the light, the objective object produces the abnormal change, and the corresponding object which is different from the original is called the Shadow graph.

The above is only a part of the graphic creative approach, modelling techniques can also be used in combination. Graphic creativity is the most basic and important method in visual design. Designers need to ingenious, avoid mechanically. As long as the application is appropriate, it can be icing on the cake. Before the design of the divergent thinking, looking for the relationship between things, see the works suitable for that form of expression and application of which, there will be unexpected effects.

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