e-mail marketing perfect eye-catching from the title

There is a statistic in psychology: The Impressions of the first meeting are often new, which largely determines the mood and trade-offs of people. There is a word in literature called "life if only as the beginning of the initial", indeed, the best of all people miss a lifetime. In the eye economy era, the dissemination of information channels are numerous, it is extremely informative, which also led to a certain platform to reduce the focus, u-mail email marketing Experts statistics show that people open the message interval more and more long, and the reading time of an e-mail is getting shorter, which means that Email marketers have to spend more time and effort to attract subscribers ' attention.

Another survey showed that in many of the factors that attracted customers to open e-mails, the "headline appeal" was the most important factor, so it was also U-mail's repeated emphasis on the reason why the email marketer had to write the title well.

A good title to answer the reader a few doubts:

1. What benefits can it bring to me?

2. Is it relevant to me?

3. Do I need it?

4. How long can I think about that?

Also take care of the ISP's rules, such as the message header can not contain sensitive words this will cause the spam index of the message to rise, affecting the message delivery rate and the reputation of the sender's IP.

So we can design email marketing headlines like this:

1. Put your goods/services with the most distinctive or the most comparative advantage of the advantages of speaking out, it is most able to solve the customer pain point needs of the place to say;

2. If the offer is provided, the type and magnitude of the offer should be stated, such as "full 80 percent", "buy one Get One free", "Point redemption Gift" and so on, in general, this tangible benefit is very popular with consumers.

3. Add a personalized field, such as the recipient's name or user name, you can significantly improve the mail opening rate, or you can put the other party last time spent, the amount of recent consumption, accumulated consumption of points, how long future visits and so on as a personalized field, so that the message is more targeted.

4. You can buy the other side of the product can obtain the level of promotion, emotional satisfaction, psychological pleasure and other feelings as a product add value into the title, such as "give you a five-star home warmth", "you and XXX share the same skin care products", "simple everyday become romantic ...", "xxx found a road to high society" Et cetera.

5. Create a sense of urgency: in the mail header can include "Time limit", "Countdown" and other words, create a sense of urgency, can improve the mail opening rate. Just a lot of your customers may not open the mailbox often, and when they open the mailbox, the offer has expired, which requires email marketing staff, either in the plan to send or extend the active period of time, or supplemented by other means, such as micro-bo SMS phone calls in a timely manner to inform each other.

Good contact from the first glance, I hope your mass mail headline is new and bold enough to win the attention of the other side, with a higher opening rate, the deal is possible.

e-mail marketing perfect eye-catching from the title