Eight tips for email promotion

Source: Internet
Author: User
Tags domain name registration free domain name registration
As a web Man, e-mails are undoubtedly the most commonly used tools every day. It is not so much of a fool-like little thing that transmits information. I prefer to think of it as a flying blanket in Aladdin's lamp. In a twinkling of an eye, it will spread endless information all over the world. The basic skills required by each netizen are to use and send and receive e-mails in addition to surfing and browsing the information Ocean. However, if you want to create a career on or on the Internet, have you seriously considered these questions: how to use email as an effective promotion tool? What do you know about email promotion? What methods can be used to enable self-selected email to help you achieve online sales? If you find all the answers to these questions, I believe that your online promotion work will get twice the result with half the effort.
According to a recent study in the "self-selected Email: the path to future online direct selling" Report of the customer-defined message service (cap), there are eight different self-selected email marketing modes, they are widely used on the Internet and proved by practice. They can help online sellers better understand email promotion and develop the best strategies and channels for using email promotion. Based on whether you want to stabilize the existing consumer market or develop new markets, we divide these eight email promotion modes into two categories. Each mode has its own characteristics. They have their own unique strategic application, resource requirements, costs, and reply functions.
I. Use your preferred email to stabilize the existing consumer market
If you have already obtained a large number of user markets through email promotions, congratulations. This means that you have put a lot of wealth in your hands. However, this also means that you have just started a long job. Although you have long thought that the issuance of daily emails has become a common habit for you, you cannot take it lightly. On the Internet with vast information, any user can face more choices and temptations anytime and anywhere. This makes maintaining customer loyalty more challenging than traditional businesses. The first three email promotion modes we will mention are to deepen the existing consumer market, increase the purchasing power of customers, and transform potential customers into consumers in the practical sense.
1. Customer contact email
An example of the email marketing model may also be the most common: a company invites all its visitors (including old customers and new visitors) to submit their own email addresses, in order to receive the company's irregular promotional letter and promotion service description. For example, if a company's website launches a new service (such as providing free domain name registration or virtual hosts), it will send a promotional email to the majority of users on its mailing list. You will never be unfamiliar with this mode. Curiosity is common, especially on the Internet. Therefore, if your site has beautiful packaging and rich content, visitors will not refuse to leave an address to keep in touch with you.
Since this mode is easy to learn and use, I will not elaborate on its usage methods too much here. However, we need to consider some uncertain factors, including the type and quality of product services, information standardization, themes, and copying. it may affect the response rate, and you should also adjust the scale between your release frequency and the curiosity of the customer. If you receive too many promotional emails from a website, how it feels-too late.

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