Emotional design in Product details

In his design design, Hara introduced a case in which the Japanese airport originally used a circle and a block to represent the difference between the entry and exit, the form is simple and easy to use, but the designer Toto Yaya a more "warm" way to redesign the entry and exit of the seal: The entry chapter is a left plane, The departure chapter is a right plane.

Through a stamp, the "warmth" of the emotion to each of the travellers to enter the customs. At the moment when their sight and seal intersect, they turn this warmth into a small surprise, involuntarily and well-intentioned "aha". The 11 million-time "aha" will be accompanied by the goodwill and hospitality of the 11 million travelers. This is the product of the details and the user directly emotional transfer results. One orchid ramen is a very popular ramen shop in Japan, after customers eat noodles and drink the soup will look at the bottom of the bowl there are such a few words "この a drop が the highest びです (your last mouthful is to our greatest affirmation)", they use this simple details to get through the product and customer feelings of transmission, Customers in the last mouthful of noodle soup is the owner's affirmation, and also because of the owner's affirmation at the same time to obtain the owner's thanks. The emotional details of the product will often become a bridge between the product and the user's emotional transmission, this transmission of emotional details not only can increase the user's goodwill to the product, but also make the product more popular, conducive to the spread of word of mouth, sometimes may just a copy, an animation, an egg can impress users, Make it emotional with the product, this is the product details of the role of emotional design. The following are the practical uses of emotional design on Web pages or apps:

emotional design can enhance the user's positioning of product temperament

Timehop is an app that lets you review the day of the year, and it can help you turn the Twitter,facebook status and Instagram photos you wrote about last year into a review of your past. Timehop the mascot image of a small blue dinosaur for his product. Many small dinosaurs throughout the interface, with the mascot + humorous copy of the way to the brand image of the character and product temperament conveyed. Users can feel the presence of small dinosaurs when they open the app, a small dinosaur sitting on the ground in a splash screen said "Let's time travel", immediately the user from the emotional into the app's theme-The journey of the Times.

There are lots of interesting places, like, by default, half of the dinosaurs are waving to you, the little dinosaur is an obscure copy of "My mom buys my underwear (my mom bought me my underwear)", when you continue to drag upward, you will find a dinosaur wearing underwear, The user will immediately understand the meaning of the above humorous copy.

Similarly, in the Settings page at the top of the drag down there will be a small shaking of the dinosaur, in the user down his guide constantly pull down, pull the head, will find this is a dialogue bubble, the blue little Dinosaur said the phrase "you made it to the top! (you pulled to the top!") ", the product" witty and interesting "temperament from these hidden in the interface details of the design passed to the user.

A product can be favored by users not only to have a strong demand, excellent experience, but also the main thing is to let the product and users have emotional communication, and sometimes the ingenious design of the details will greatly enhance the user's positioning of the product temperament, the product is no longer a cold application composed of code, narrowing the emotional distance with the user.

emotional design helps users to resolve negative emotions

The goal of emotional design is to make the product interact with the user emotionally and generate positive emotions. This positive sentiment can enhance the user's sense of identity and even improve the user's tolerance for the difficulty of using the product. Sign-in is a headache for users of the process, its appearance so that users can not directly use the product, so in the registration and login process is easy to cause the loss of users. Clever use of emotional design can alleviate the user's negative emotions.

In the betterment registration process, after the user entered the date of birth will be displayed under the time of the next birthday, a small care immediately let the boring registration process has a surprise.

In the Readme landing page, when you enter the password, the above-Meng owl will cover their eyes, in the process of entering the password to give users a sense of security. Let this block users directly experience the product "wall" become more caring, with the "sell moe" image to reduce the user's negative feelings in the login.

Virgin America's registration process is very "anthropomorphic", you will receive a "Hey there" greeting after you enter first name, and the "nice name" prompt will appear when you enter the middle name. There seems to be a person who is instructing you to complete the registration step. Cordial and friendly copy compared to the cold words more can get the user's favor and resonance, human-machine dialogue becomes more emotional.

Basecamp use a more personification of the emotional way in the registration, when you enter text in the form is correct, the side of the cartoon character will be happy to point to the input content, when the form input error, the villain's face will become a face surprised.

Registration and login for an Internet product is a rather cumbersome but missing part, these processes hinder the user can not directly use the product. For users This is the use of the product when the "wall", in these boring process to give emotional elements, will greatly reduce the "wall" to the user's negative feelings, while strengthening the user's product identity, and feel the product to the user's goodwill and friendliness.

Emotional design helps the product to guide the user's emotions

In some processes of the product, the use of some emotional forms of expression can provide encouragement, guidance and help to the user's operation. Use these emotional designs to capture the attention of the user and induce conscious or unconscious behavior. There is a slider in the subscription pattern in turntable.fm, and the amount of money you pay determines how much the monkey is ecstatic. In the operation involved in real money, to sell to the user may have a miraculous.

In the Android version of Chrome, when you open too many tabs, the number on the tab icon becomes a smiley face. Use subtle changes to guide the user's actions.

The element that gives the user emotion before the user is about to be lost may be able to leave a part of the user behind. When you want to unsubscribe from Spotify, Spotify will play Jackson 5 's "Want You Back" on the unsubscribe page.

Interesting copywriting is sometimes more user-guided than eye-catching visuals, and when you switch to a different label using Invision, the title label changes to "Don's forget to read this ...".

Human beings are the most emotional animals on earth, and human behavior is often driven by emotions. In the interface to integrate the emotional elements, to guide the user's emotions, so that they can more effectively trigger the user's conscious and non-meaningful behavior, this emotional guidance than simply using visual guidance will come more effective.

Conclusion

A good product should be charismatic and enjoyable, and this cheerful positive emotion is manifested by the more or less emotional details of the product. Those who let the user "Ah ha" details, will become a positive emotion passed down, the impact will be able to tens of thousands of users experience and reputation.

Emotional design in Product details