Enterprise: A little more creative

There is a fable: God made a strange knot, called the "galdin" knot, and promised: "who can solve the 'galding' knot will become the Asian king ." All those who tried to solve this knot failed. Alexander was the last to come. He said, "I want to create my own rules. He drew the sword and cut galdin into two halves. So he became the Asian king. Fables reveal the true meaning of "creativity" in a simple way.

Creativity is not in the general sense of imitation, repetition, compliance and deja vu; what most people can think of is definitely not a good idea. Bill Gates, the richest man in the world, explained "originality" as if it were an atomic fission. It would only take an ounce to bring countless commercial benefits ."

Many entrepreneurs who are still immersed in the traditional concept of economics believe that the motive force for rapid economic development is still land, factory buildings and capital, at most coupled with talents and high technology. What they ignore is that the creative age has come quietly.

In fact, examples of creative development in social and economic life are all at the top. Recently, I read a report saying that an old man from a provincial Marine Engineering Company found that each thermal power plant produces a lot of cooling water, which is very useful. As a result, they will be 40 deg C of warm water in the pipeline, with the newly developed provincial consumption boiler heated to 95 deg C, and then sold to each bathroom with a special heat preservation car. In the past four years, the old man and his family have established cooperation with four power plants and 182 bathrooms in Yangzhou. The daily processing capacity of hot water has reached 3500 tons. As a result, their personal assets quickly increased to more than 10 million yuan.

It's really a good idea. Although creativity itself is not a commodity, it can produce social values that the commodity itself does not have. Creativity is required in all aspects of enterprise production and operation. It depends on whether you can "CREATE" novelty, astonishing, and shocking results.

Let's talk about "creative sales.

A salesman who sells non-fragile cups and discs has won the championship for five years. He revealed the selling tips: after introducing the company's products, he took out more than a dozen pieces of non-fragile cups and pushed them to the ground. When the customer sees this, the order will be placed as soon as their confidence increases. Afterwards, the whole company's salesman used this method to promote the company's performance to rise. However, the former sales champion still leads year after year. My colleague asked me what he said: I have to throw a cup and ask the customer to throw it.

It seems that good ideas must also be constantly innovated. Creativity is vitality and wealth. To compete in the market, enterprises must respect creativity, stimulate creativity, and use more creativity. Good ideas don't fall down from the sky. Instead, they need to learn more, learn more, and consult more in practice. Let inspiration erupt and sublimate in time.