Enterprise site optimization: reasons for poor website rankings

However, most of the current SEOer users are new users and there are many problems. I would like to share some personal opinions on poor keyword ranking of the website. If you have any questions, please add them!

Is the keyword correct? What is the layout?

For SEOer, do you know whether you are concerned about this issue? I encountered such a problem when I first started SEO. Many keywords were either unable to do it, or I was able to do it without traffic. Later I found that I was wrong from the very beginning.

First of all, when selecting keywords, the company leaders do not know much about SEO, so we will ask ourselves to determine the keywords to be keywords. When we only rely on our personal understanding of the company's products, however, the keywords to be optimized are not taken into consideration from the perspective of users' search intentions. No more analysis and research is required, thus, many keywords are ineffective or not ranked. Therefore, it is important to know the user's search requirements when selecting keywords.

Secondly, many so-called layout keywords of SEOer put all the keywords in the homepage title, and then repeat the layout of keyword tags and description tags. This is actually true! It's just that everyone forgets the title and the number of words in the search results. In addition, some people even put all the web page titles and descriptions on the website with the same layout as keywords, this leads to seo/seo.html "target =" _ blank "> It is difficult for search engines to determine which page to rank. Website keyword layout we should pay attention to the density and rationality. The density is 2%-8% without affecting the user experience, and the rational layout is in all locations of the website.

How many high-quality external links are there? How many websites are included?

The so-called small sites rely on external links, while large sites rely on internal links. I have always believed that general enterprise websites only belong to small and medium websites, so external links are more important. As we all know, the search engine will analyze the number and quality of links obtained by the website, so as to evaluate the website and ultimately affect the performance of the site in the search results. In the search engine's view, the link quality of a website is more important than the quantity. I think the high-quality external links are links of friendship. I insist on one or two links every day and monitor them from time to time. If other links are abnormal, contact the other party and delete the links. Relevance should be considered in the exchange of friendship links. What is the quality of the website of the other party? You can create up to dozens of links, but do not use the same keyword as the anchor text. Do not buy a black chain for your website's long-term development!

Website indexing refers to the number of websites that are searched by search engines. Enterprise websites allow search engines to search for only the "Company News" and "product content" sections, therefore, we need to update company articles or product content that is helpful to users frequently in these topics, which will also improve the user experience! In addition, the more pages the website is indexed, the higher the weight of the website. It is helpful for us to make some long-tail keywords.

What is the website's user experience?

The search engine determines the ranking of a website not only depends on the optimization of the website, but also the "user experience" of the website ". The ranking of each website through intra-site optimization and out-site optimization is generally not very stable, and every Baidu update will make many webmasters lost. I often see such a post in the forum. For example, "the ranking has dropped again. Please help me to see it" and "Yesterday or the homepage. Why have I fallen to the second and third pages today ?" And so on. In fact, the unstable ranking has a great relationship with the user experience of the website. When a user comes to your website and has a demand, but does not get what he wants after arriving at the website, the result will only be immediately closed, therefore, the bounce rate is too high, that is, the user experience is poor. From another perspective, if our website can meet users' needs and provide users with the desired solutions, will users like our website? If users like the search engine, they will naturally like it, and the keyword ranking will be quite stable.

The above is just to share your personal opinion with you. It is not necessarily suitable for all types of websites. We hope that you can share your ideas and help your enterprise to maximize the effect of website optimization. For more articles, log on to www.zhongbangfu.com.