Enterprise website content Optimization Strategy combat

Yesterday to analyze the Enterprise website optimization details of some of the content, these work after the focus is the construction of the content. Enterprise website content in the site optimization is relatively inflexible piece, because the enterprise station content itself is not much, in addition to product information and technical articles, frequently asked questions, basically there is no content to write, there is the enterprise dynamic. In the end, we need to pay attention to some strategies to keep the content building going.

body content editing policy

For the optimization staff, SEO work to do, but also a long-term work. Of course, our content optimization is not for the search engine to see, is to give the user to see. After all, the company's Web site products are more professional, what false original has no use. These users are in demand for products, if the information provided by the article is not accurate, this site is estimated to be the user sentenced to death. Moreover, some professional personnel may also see the information in the station, there is no good content, the corporate credibility behind the site will be gone. For example, yesterday's air flowmeter this site, professionalism is very strong, pseudo original content of how much value it?

For more professional articles, the enterprise must be equipped with a manuscript, or by him to provide the content of the article regularly and explain the theme of the article, and then by the SEO staff according to the optimization of the principle of slightly modified to meet the user and search engine double requirements. This point must be to the enterprise user, the content is best not copied from the network directly with, can be based on the characteristics of enterprise products or selling points to write some articles, attract users is the purpose. If the enterprise does not have the relevant personnel to write, the optimizer can collect some relevant content according to the keyword to reorganize, before the release let the Enterprise Supervisor review, no problem can be released.

In the text content of the arrangement, you can at the bottom of the article Information plus a section of the website propaganda language, the enterprise Web site and core keywords included, the core keywords as anchor text. The advantage of this is to enhance the user's impression of the site, but also to increase the site's back chain. For example: "Professional air flowmeter production company www.***.com Quality first good faith first

　Content Page Layout strategy

Speaking of this piece of content, perhaps many optimization staff feel the same. Of course, from a big place, nothing is different. But in detail, in order to enhance the user experience, to increase the internal links, there are still some small places need to be carefully weighed.

First of all, sidebar, sidebar in addition to provide product navigation (product classification), can increase hot products or hot push products of the picture carousel, to attract users to click. In the end can provide contact, you can add some sales of contact telephone and QQ number, convenient for users to contact purchase. A list of the latest news and FAQ articles can be placed in the sidebar or at the bottom of the article, and can be set flexibly depending on the situation.

Below the body content plate information can add a user case display, for this display, if the optimizer understands the code, you can add a judgment condition, the product has a user case to display the product case show; If there is no case presentation for the product, provide the most recent user case or typical user case of the system. In addition, can also add related to similar products, enhance the relevance. If enterprises pay more attention to online orders, you can also at the end of an online booking to add a fill box to facilitate users to fill out the order of the product information.

　Attracting users to add content

The best content is not entirely from the site itself, only with the user formed an interaction, and users are willing to create content in the station, is the best content. Of course, to allow users to leave information in the station, there is a need to attract users of information. For the enterprise station, a message this section is necessary. This section allows new users to publish some questions about the product, by the enterprise sales staff timely reply, quickly convert new users into prospective customers, but also allow the old users to publish the use of the problem, timely help them solve their problems, so that these users become loyal customers. If the website optimization promotion in place, the Enterprise product sale is good, this section content will become the website automatic renewal part, may enhance the enterprise the Trust degree, also may continue to increase the product sale.

The above mainly from the station and outside the station to analyze the content of the optimization strategy, not necessarily suitable for all types of sites, just take out the personal point of view to share with you, I hope we can learn from each other to help maximize the effectiveness of corporate web site optimization.

This article by the professional Air flowmeter production company Shaanxi Http://www.xasaide.com Original offer, reprint please specify, thank you!