Experience analysis of several characteristics of Baidu statistics

Some time ago promised to write an article about Baidu statistics, using Baidu statistics for a period of time, this time to write, so that Baidu statistics interested and dare not use the webmaster reference.

Thought for a moment, I from Baidu Statistics report order to Baidu statistics for a summary and description. First, we log on to the website Baidu Statistics, see the first report.

1, website overview

　　

Red place where other parameters can be selected, so that the report can be flexible to show the various profiles of the site. We can see that Baidu statistics and other domestic data flow statistics more than the bounce rate and the number of conversions are the parameters of the analysis Flow tool. This is the Baidu statistics worth using an important parameter.

Second, the website survey report has the visitor Origin area:

　　

This small block can make some sites for the operation of a good reference to the site, such as the use of this statistical site mainly for Guangdong province, the customers, more important. The pie chart and the list on the right correspond, and when you use it you will find that you move to one of the smaller graphs, and the other side of the graph will show up accordingly. This is a very good thing to do. Details are destined to be successful.

Third, visitor sources:

　　

This table can be seen at a glance the proportion of the source of your site traffic.

Four, visitor keywords:

　　

What this table does better than the CNZZ statistic is that a small table shows the top 10 keywords for the source of traffic and has a detailed ratio.

Page Five:

　　

See this table, we are not difficult to find, Baidu statistics home page profiles of the various small table layout of the arrangement, are to the simple direction of design, more suitable for the primary webmaster use.

2, Baidu statistics on the left side of the second commendable new visitors.

　　

　　

The newest visitor can say is with CNZZ stationmaster statistic schedule is similar, Baidu statistics can see the newest visitor's entrance, this is very important for small website for microcosmic data analysis.

3. Trend Analysis

Baidu Statistics has a more advanced trend analysis, but in fact this analysis in other data flow statistics can also be seen.

　　

We can see from the chart above two Baidu statistics do not good enough, the trend analysis chart in this table makes people look not very good, do not know is not accustomed to use the reason of Google Analytics, the analysis of the gray table line makes people a little visual confusion. Second, although the data table can be customized indicators, but the use of analytical flow statistics tool is the most important to see the transformation target, Baidu statistics should be converted to the target as a data table of the default display of data columns, but to let the webmaster each reference report manually click on the red box in the conversion target. We can find that Baidu statistical conversion target number does not like Google Analytics has a total table.

4, all source data table

　　

We look at the top of the full source data table, from which we can see that Baidu statistics have a lot of two-dimensional analysis of the data table, may choose different periods of source comparison, but compared to enterprise-level analysis tools, there is a certain gap.

　　

Above we see Baidu Most of the reports can be customized indicators red horizontal bar can be pulled around, so that you can see more data comparisons, but we can find that the source type list here is too wide, is a relatively low-level layout defects, there is no need to waste the report space. Reduce the width of the list of source types on the left, and the table width of the horizontal bar on the right can be increased, which helps the webmaster to be visually tired. When the table on the right is too small, when you move the bar, you will feel the eyes are too flower. I may not express clearly, but the webmaster who used this report will have some experience. In a narrower space, a slight movement will appear to move very quickly.

5. Search Engine Source

　　

The most distinctive part of the report is the red box. But in practice, these two places have little effect, and the list of search engines in this report can completely reduce the width.

6. Search Term Report

　　

The above is the Search keyword report, especially in the middle of the red box there, you can directly click to see the keyword source address. To have the proportion of keywords.

7. External Link report

This report is equivalent to 51 statistics of the entrance report

　　

8. Lift List

　　

If the table can increase multidimensional analysis, it will be very cow.

9. Website analysis

　　

This site analysis, the most worth talking about is the transformation path, this function in the CNZZ panorama statistics, but the charge of a project, Baidu is free to use. As for the subdirectory is a function used by the station. This is not to be said in detail. The upper and lower function of the page is basically a chicken ribs. Removing this feature is also not available.

10. Visitor Details

　　

The only one to see Baidu statistics is a drawback, as long as the flow is from abroad, are attributed to other countries. This is a big mistake for the foreign Trade website. But Baidu Statistics is a tool for the domestic site, in the developer's perspective, this is the correct setting.

Second, the number of pages visited:

　　

Third, the length of the visit:

　　

There is also a detailed list of data at the time of the visit, which shows the proportion of visitors with various visits.

Four, the visitor's system environment:

　　

This is a list of guest web environments, as well as guest browser types, guest computer operating systems, and resolution data tables. These are all in the click Stream statistics, Baidu's progress is to add some simple two-dimensional data table. If you can add more dimensions to the list, I believe it will be more popular.

11. Common Tools

　　

Here to focus on a place, Baidu included volume query, this tool so I do not understand. Let's take a look at the following picture:

　　

The above picture is directly in the Baidu statistics backstage included query page screenshot, I have problems need to put forward:

(1), since the site syntax query is inaccurate, know that this data is inaccurate, why not adjust the data to the correct, but in the Baidu statistics to increase this included query? is in the temptation of the webmaster use Baidu statistics?

(2) from the 5th, we can see that the site results are useful, it will remind the webmaster if the two queries included in the case of data differences when the site itself and the content of the problem check. That is to say Baidu statistics tell stationmaster, use Baidu statistics, can better know own website has how big problem. Better do the work of the website. This is not in the wooing webmaster use Baidu statistics?

12, Baidu statistics of the humanization of the place

First, you can open multiple Web sites for a statistical ID

Second, for the site can be set to view the password independent, convenient for some of the day to see the statistics webmaster, like some inexperienced novice driving, all day to rotate the steering wheel.

13, finally say that Baidu statistics really step into the analysis of the flow tool's iconic function

First, the goal transformation function

　　

Second, specify AD tracking

Baidu's advertising tracking and Google Analytics the same, but the interface is easier to let domestic webmaster accepted:

　　

I have used this tool, suggested that webmaster Use this tool when the parameters filled in the use of English, if the use of Chinese generated URLs but the length of the amazing.

Third, also I feel that Baidu statistics the most characteristic, is not a copy of a function-event tracking! believe that the development of this function of the technical staff will be the Baidu development team more powerful one. Oh, I should have not guessed wrong.

Let's look at a list of final results.

　　

No longer screenshots, tell everyone Baidu statistics this function of the setup process, first of all, you only need to enter the event to monitor the URL of the Web page, and then Baidu statistics hint "direct click need to follow the link to add event target", in fact, just need the webmaster in the need to track the link code of a element in Riga an ID, Baidu Statistics after reading the page, you can directly click on the link needs to be tracked to successfully add event targets. This use for the first use of Baidu Webmaster, will be very crazy, not as Google Analytics as simple as the background to add parameter names and source code to add the corresponding parameter name. In order to cause I most Xiang Youping help, let friends flat shout let me directly to kill his degree. But learning to use it is quite easy, more simple than Google Analytics.

Baidu statistics for the function and list, basically has been introduced more clearly. I do not find in the statistical use of Baidu statistics like Google Analytics so that the novice scratching the head of the place, but Baidu statistics some advanced analysis of the details of the function is not in the statistical background plus direct and effective use of help, I hope Baidu statistics can be improved.

If we put aside Baidu statistics and Baidu rankings, website optimization and Baidu bid to promote the relationship, Baidu statistics is indeed a relatively perfect statistics, even has been called a primary analysis tool. This is a qualitative leap relative to other click-Stream statistical tools at home. But for a listed company, we 100% can be sure that Baidu statistics in effective help webmasters to improve the quality of the site on the basis of Baidu is the right to use the data Baidu statistics to increase the company's own economic operating income. This point for the domestic have a certain site experience and website operation experience Webmaster, very clear, Baidu to find many channels for customers, even if your site is still in the record (that is, the site has not been completed or not put on the site space before), you will also receive the phone Baidu promotion salesman to introduce you Baidu competitive advantage of the promotion. From which we can see the promotion of Baidu Salesman's dedication and speed.

In view of the above paragraph, we have come up with any Web site suitable for the use of Baidu statistics:

1, do not need to rely on rankings to obtain visitors, there is no commercial nature of the site. But also need to improve the quality of the site, the use of Baidu statistics is a perfect solution.

2, medium-sized Web site or individual large Web site (no own development of statistical systems or developed out of the statistical system is not good statistics Baidu), Medium and large website basic flow source is not rely on Baidu rankings and site optimization, but has a fixed visitor group, with considerable visibility and advertising, visitors sticky high. such as some of the professional nature of the forum, portals and other sites.

I've heard someone swear to make a statistic that's a first-rate statistical tool, and I don't think that's the hardest thing to do with that statistic. If his oath is: the oath to the user of a certain statistics into the first statistical analysis tools, so, basically all webmaster will be very reluctant to persuade him, this poison oath or forget, when did not say. Why do you say that? We grassroots webmaster firmly believe that: A company's products are welcomed by customers, in fact, is very important with the style of business and public praise-related.

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