Experience and skill sharing of content editing in medical website

Whether it is a Web site, corporate website or medical site, a site's profit platform to rely on content for the carrier, the content of the site directly affects the viscosity of the site visitors, showing the availability and user trust, but also affect the site visibility, reputation and important factors. However, different industries have different characteristics of the site, so the content of the article requirements of nature are also inconsistent.

Since taking over the site optimization of a medical institution in Guizhou (Guiyang Sheng Chai Male Hospital), as a Web site manager and network, began to contact medical this piece, after more than three months time, I have summed up the following points in the medical industry article, to share with you.

First, the title of the article is structured to think about what others think. There is no doubt that most of the flow of traffic from the search engines, medical sites are not exceptional, and rely on a very high degree, and the user in the search engine to see the title of the article, only the title to meet the needs of users, users will read the description of the article, and then enter the Web site Therefore, the title of the article to let people see at a glance what you are writing, and language description to meet the user's psychology. But the medical profession is divided into many kinds, such as plastic web site, maternity Hospital, Male hospital ..., each site's users have different needs, so the title of the article should also have characteristics.

Most of the users of the plastic web site are women around the age of 20-40, who want to become beautiful and young through plastic surgery. The title of this article can be lively, a little fashion, such as XX plastic surgery, shape slim figure, thin face beauty; XX plastic Heal the years traces, and so on. The number of users of the male hospital website is more than adult (with a few exceptions) although the statistics are numerous, but because of the special relationship, the patient's privacy is very important, they have been suffering from disease, they are only concerned about your article on his disease has no help, so the title should be straightforward, such as XX disease pain relief method , the effect of surgical treatment of XX disease, the treatment of XX common drugs, and so on, the language should be simple and straightforward. In short, although the same is the medical site, but for the different people, the title of the language style will be different, the same is to pass the title to the content of the article at a glance.

The second is the keyword analysis to meet the public's search habits. For example, when you search for male diseases, what words do you usually enter? There are a lot of articles coming to mind for different search requirements.

The third is the writing of the content of the article. Article content is the original of course the best, but this takes up a lot of time, so most of them choose to reprint, after all, not medical professional, professional knowledge has not written out is also very empty. However, it is important to note that reprinted articles must be modified. The medical profession website best understands some related aspect knowledge and the profession rule, such screening article speed is quicker, after all knows the enemy, the victorious. The content structure should emphasize the harm of disease, remind the sick person to treat as soon as possible, even let the normal visitor also want to want to check. There are links in the text to have guidance, may visitors come in through the symptoms of XX disease, at this time can guide them into the cause of XX disease, the treatment of XX disease method ... This will be associated with a series of articles. There's always a related article that he's looking for. In addition, in the article, select some places linked to the other pages of the site, not necessarily the key words on this page, you can be the site important, want to rank the key words, link to the home page or to the key words of the column pages, or even content page, so all is possible, as long as there are search engines crawling to your Nature will continue to follow the links you have left "crawl" down, for visitors to the site is also very practical.

This article is the first A5 webmaster net, from the Guiyang Saint-Chai Male Hospital (http://www.sjnk.cn) original all, if reproduced, please respect the author copyright leave a small link