Experience Sharing: Design a successful logo must follow some rules

Logo is like the face of trademark, is the first impression of a very important factor, therefore, the design of a good logo for an enterprise, is very important. If the design is excellent, the logo will be a very large intangible assets. I remember the CEO of Coca-Cola said a word, with the Coca-Cola logo, we will never go bankrupt.

Reference reading: Design theory: How to design a successful logo

In any case, it is not enough to design an impressive logo and have some knowledge of graphics skills. As with other work, the design of a successful logo, but also to a considerable number of practice and experience. To this end, today for you to introduce 12 logo design must comply with the rules, have it, I think you design logo will be more adept, more successful.

1. Sketch Design

Before introducing 11 steps to design a successful logo, detailed description of the design of the logo process, the third step on the introduction of ideas and sketches, whether the process or the rules, ideas and sketches is very important. It is no exaggeration to say that, as a good designer, this step is to spend the longest time a preparation work, do not belittle. As the saying goes, Maito, the sketch doesn't miss the designer.

2. Creation Balance

Balance the design of the logo must be adopted by the rules, all aspects to achieve a balance, so that the vision to achieve the desired effect. In particular, the so-called balance is the weight of the structure, font and color to achieve balance.

Although sometimes design logos will deliberately break the balance, remember that the logo you design will be for the public in the future, not just for the art of the pair of glasses. Therefore, the creation of balance is a very safe approach and rules.

3. Size Matters

At the beginning of the design, the size of the logo is very important, the main performance, no matter what size of the logo, you have to ensure that its visibility, clarity. If a logo in the business Office printing stationery, in accordance with the proportion of the reduction, clarity is obviously reduced, it will make this logo greatly discounted; Conversely, if you design the logo with the proportion of magnification, whether it is on the poster, advertising bar, TV or website, As long as your logo clarity is correct, I think this logo at least in the size of the matter to meet the requirements, but also a step towards success.

So, before delivering a logo design draft, all of this work is done and tested.

4. Smart use of color

Using color is a science, and if a designer has a sharp color, I think it's at least one step ahead. Although the use of color contains a lot of complex knowledge, but I try to use a few words to introduce:

• A. After selecting a primary color, try to use the color next to the color wheel. For example, we choose "Red" as the primary color, then we can choose orange, yellow and so on warm colors.
• B. Try to avoid dazzling colors.
• C. In the Vissumo logo design process mentioned, to be in black and white in different background to test the adaptability of the logo.
• D. It's good to break the routine, but you have to have a reason.

The most important thing is that you should use color to make people feel, so that they can find their feelings to achieve the results you want. At least excited or surprised, it depends on your ideas and tactics. For example, red symbolizes fire, can strongly stimulate emotion, the positive side is passion, move, courage, strength, vitality, energy, love, warmth, openness, social and so on, the negative side is excitement, horror, danger, lust, impulse and so on, depends on your own how to grasp. Of course, this red masterpiece is Coca-Cola, you can feel the power of it.

Color is an endless topic, whether you are free combination or not, color marketing strategy is very important.

5. Design style must be suitable for the company

You can design a different style of a logo, but, to avoid one, and the company's design to do, you have to use the company's style. This point in the 11 step design of a successful logo and Vissumo logo design process have been involved. In your design of 3 different styles of logo, communicate with customers, and finally choose one of the most appropriate.

Recent online more popular WEB2.0, some have adopted a 3D style, but for some companies, it is obvious that it is not suitable. So, before designing a sketch, you must know the company well.

6. Selection of fonts

As a person who has just come into contact with the design, choosing the right font is a very difficult thing to do, to feel good about every font, or not to find the right font. If you design fonts in your logo, I think you'll have to spend a little more time trying out different fonts and then choose OK. As for choosing those fonts good to see your inspiration and gimmick, here I only remind you three points:

• A. Use some popular fonts as much as possible, otherwise you'll make people feel like amateurs.
• B. In different proportions, it must be guaranteed to be clear and readable.
• C. Once you are sure, don't look at anything else.

7. A standout

It's not that your work is so much more special, it stands out here that your work will make people recognize you at a glance. You see √ will know is Nike, you see M will know is McDonald's and so on. So, how can you design a person who can give a glimpse of the logo? I think, the most basic is that you will arrange the combination of color, size, font, style, uniqueness of the effective combination, this is the secret. Perhaps everyone said this sentence is very empty, said is equal to White said, but, you have to remember, do not let your logo existed before, and do not let your logo looks like the illegitimate child.

8. Dare to Innovate

It is good to learn, but don't let it imprison you, to appreciate the work is to inspire your inspiration. So, how can we dare to innovate and dare to be different? It's simple, it's breaking the routine and daring to do something that might fail. Try different styles, then choose a logo for your customer as often as possible, try a different color combination, know you find, wow, original your work is so different.

9.KISS principle

K.I.S.S is actually Keep it simple, stupid. in short, just make it look simple and goofy. So that people can see who you are. You see Nike, a simple hook, but people all over the world know it.

10. Use the rendering carefully

You may be proud of your Adobe Illustrator, Freehand, Photoshop, or other graphic design software that uses it to create, as far as the rendering effect is concerned, not necessarily. Remember a word, simplicity is the key.

11. Design Plan

This process does not elaborate, in fact, is 11 steps to design a successful logo, of course, the best for your steps.

12. Get Inspiration

Remember never to copy. You can get inspired by other works, but don't let your inspiration tie you down.