Explore the business model of professional online bookstores (original)

Explore the business model of professional online bookstores

Author CNSS? 2004-8-13
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Http://blog.csdn.net/cnss

I have been working in a computer-specialized online bookstore for a while and I am well aware of the cruelty of competition in this industry. Here I will organize some ideas and hope you will discuss them with me .?

First of all, it should be noted that book sales are definitely not a huge profit. If you take books from middlemen and calculate the business expenses, the discount is already very favorable, and it is completely sold in small profits, therefore, we do not need to demand where the price can be reduced, and we will not discuss such things here .?

Smart people can turn their own characteristics (advantages or disadvantages) into their own advantages. there is a coffee house named "two people's world" in Sisi. The name is quite romantic. In fact, you should not faint because it is very small and can only accommodate two guests. after careful design by the shopkeeper, the small door face that nobody wants to rent can be packaged into the most distinctive coffee house in Beijing. Although it is expensive, the reservation is always full.

Shopkeepers have turned their disadvantages into advantages, but many people have ignored their advantages. the online bookstore has a major advantage: it relies on the Internet. It is not nonsense. What else should it be called an online bookstore? Let's count the advantages of online bookstores. Everyone in the world knows:

1. There is no real bookstore, and the business expenses are low.
2. It is convenient for friends in remote areas to buy books.
3. It can be used by Friends of love books.
4. Some bookstores work hard on professional content, hoping to guide beginners in shopping.

There is nothing to say about. 1st/2nd is actually building a complete platform to build a full set of book purchasing services on the bookstore website. however, integrity does not mean that it is closed. The current online bookstore is still relatively closed, which limits its online behavior to its own website.:

According to work experience, Google ranking has a great impact on sales. for example, if I search for the "design mode", if the ranking of the-book store page is before the B-book store page in the result, the sales volume of the book "design mode" in a will be larger than that in B, in addition, if it is a good book, it will go to the sales list. there are two phenomena:

1. Google rankings play a major role in selling a single book.
2. Many people buy books instead of bookstores.

? These two points actually illustrate a problem-the Internet has not been fully utilized! The first point is PageRank, which is very important. The second point is that the online bookstore is too small in the network. It also means that the network is too large, so that we can ignore the existence of other parts.

? Therefore, to expand sales, we must break the existing closures and Open hands to operate business cooperation (BD ). there is a very interesting model: The cwebsite is the top website for Google to search for the "Data Structure" keyword, so the Webmaster can recommend several good books on data structures and algorithms, every time I sell a copy of the book to my website, I will raise money for my webmaster.

? At the specific time of the university semester, I think the number of Google visits on the csite should reach at least several thousand each day. It is okay to sell dozens of data structures on the csite each day. this solved 2nd phenomena at once. many edge fans will also patronize bookstores. Imagine if you are an accountant and a hobby of Delphi, would you search "Delphi" or "XX Bookstore" online?

? This also solves the 1st phenomena. If the website CEN ranks first in Google, its PageRank will be the highest among its peers. According to Google's rules, pageRank of the book store directed to by the website cwill also increase !!!!!!! People directly search for titles and jump to website a. In this way, the PageRank of the bookstore is continuously improved to achieve sound expansion.

The competition for top-ranking websites by online bookstores is about to kick off.
The result is as follows:

Just wait for the money.

Note: The idea of BD was first proposed by Mr. Zeng denggao, but it is slightly different from what is mentioned here.