Feng Lun: A good enterprise is like a temple.

 

Management is one of the most frequently used words in China today. What is management? According to The Law of Situation, we should define The nature of things. For example, what is a curtain? The general answer is cloth or louddb. However, according to the rules of the situation, the curtain is essentially a device for ventilation and dimming. Therefore, management should not be understood at the level of behavior management and scientific management. Instead, we should regard it as how to enable human behavior to be active in an organization in the most efficient way, to achieve the expected goals and performance.

Obviously, the first element of management is the goal. The business concept focuses on performance, and the non-business concept focuses on goals. Second, it must be managed within the Organization. If a person walking in the desert does not belong to any organization, there is no management problem, unless his/her management is also called management. Therefore, management cannot be separated from organizations. Only organizations need management. This is determined by specific goals and the scarcity of resources. All goals are achieved under the conditions of limited people and resources. Management is required when the goals are determined, and management is not required when the Goals do not exist. Third, setting people's activities and game rules in an organization, such as incentives, constraints, and punishments, is always the focus of management. The Administrator's behavior aims to achieve the goal with the most effective and economic resources as quickly and accurately as possible.

All management books fall into three categories: goals, organizations, and group behaviors. Most management schools are derived from these three categories. From the perspective of the past 100 s, an average of a new academic term in a year has become popular around the world, such as balanced scorecard, vertical integration, core value, core competitiveness, and vision. However, many theories also bring a lot of confusions to business operators. Some do not do what they do, or do not do what they do. Peter Drucker, the father of management, said that management must be effective and management should be valuable. He has written many books, and corporate people know that He is equivalent to Chinese people who know Zhuge Liang. I have met Canadian Professor Henry minzberger. He is also a master of management, but he thinks there is no need to study MBA at all.

Monk and temple

Management is a simple and complex task. There are both visible rules and many invisible rules. If you can clearly describe the rules of a thing, it should be the work of wise men and sages. Why? Generally, people can only see, see, and understand. But only the sages and wise men can see, see, and see. The so-called seeing through, seeing through, and seeing through is to be able to see from the opposite side of the thing, not just from the front. For example, if you can see the raw data, you can see it again. If you can see the dead data again, you can see it again. I can see people, but I can also see "Beasts" and "ghosts. Therefore, if this book reveals some potential rules, not only the front, but also the back, not only the sunshine, but also the dark; not only can we see what we think is "yes", but also what we think is "non". Not only can we see what is "plausible, you can also see what is "like not. Such a process of "breaking up and breaking down" is undoubtedly opening up another world for all people who manage the company and demonstrating another realm, this opens up another development path for everyone.

I highly respect the knowledge of enterprise management. Modern management is said to have started with Peter Drucker and is constantly studying management as a very important theory. At present, management books are full of resources, but I am sorry to see a phenomenon: enterprise management is getting closer and closer to the game rules of love, that is, love textbooks are everywhere, but unfortunately love history is everywhere; manjie is a corporate management book, but there are bankruptcy companies everywhere. The more books about enterprises, the more problems enterprises may have. The more books managed, the more management problems emerge in reality.

Therefore, this is a market that inspires and develops each other. The more people there are, the more people there are, and the more people there are. In real life, it is so interesting that it will always inspire new problems while solving problems, in the process of trying to solve the problem, more problems need to be solved by finding a new angle and vision. In enterprise management, writing a book does not guarantee that a group of good enterprises can be run, and a group of good enterprises or bad enterprises cannot guarantee that a good book is published, in this way, both the enterprise management and publishing markets are prosperous. Therefore, misfortune is the beginning of happiness, and happiness is the unfortunate market.

Everyone is happy to discuss the purpose of management. They hope to have more companies, so I am also considering how to be called a good enterprise. With my observation, a good enterprise is like a temple. In the temple, we often see an unfortunate woman kneeling. She has 10 yuan left in her house. Her husband is dying. She takes 5 yuan to kneel down in the temple, I took a handful of gray, asked for a sign, knocked a few heads, listened to a few wooden fish, looked at the candle shaking with a few eyes, and then returned home with hope. What is this? This is called the customer.

The monk knocked on the wooden fish in the temple and lit the candle lamp. The money-collecting box was packed and the box was taken away at night. He is a professional manager. He conveyed the hope that he and Shang and Buddha gave to the customer. The specific sign is to knock on the wooden fish, light the candles, and tidy up the boxes, don't let customers throw money in the wrong place. Who are entrepreneurs? It is the great monk behind the monk, and the enterprise is the temple. You will never see the monk. He often goes to the new temple and waits for the monk to bring the money cupboard in to shubushi at night.

The customer took away a bag of ash and 99% of hope. Dahe still sold 1% of products, giving people 99% of hope. The mission of conveying trust in the middle is played by professional managers. The reason why another customer, for example, this woman will come when her son is dying in the next year, is that she believes that the hope you give her is sincere and that the sachet you give is an excellent experience, even though her husband and son died after returning, she still had no regrets. This is customer loyalty.

So I said, a good enterprise is a good temple, a good entrepreneur is a good monk, and a good professional manager is a good monk. We always give customers 1% of the value of use and 99% of the hope. Management, no matter how you change, as long as you can achieve 1% of the customer's use value and 99% of the hope, is the best enterprise. In my opinion, now entrepreneurs are finally trying to run this temple. In my opinion, the highest level of management is that we can not only clarify clear rules, but also clarify potential rules. Finally, we can manage our temples well and become a great monk.

 

Http://www.ceconlinebbs.com/FORUM_POST_900001_900055_975913_0.HTM? Click_from = listen 18513,8842511583, 2011-08-19, CECOL, CHANNELALERT