Five comments on micro-letters affecting mobile-side microblogs

February 20, 2013, Sina announced up to the end of December 2012, Sina Weibo registered users have been more than 500 million, an increase of 74%, the daily active users reached 46,200,075 active users through the mobile terminal login microblogging, and mobile-side micro-letter to micro-Bo did not cause too much impact. The author's concern in this report is that the micro-mail does not have much impact on Weibo, and it is true. Since the micro-letter 200 million users, there has been a micro-trust threat, the number of micro-credit households to 300 million, but also to the peak, in the eyes of many analysts, observers, observers, micro-letter is a future will eat up half of the crocodile, and today's report to many people different analysis, that exactly how, The author summed up the five major statements, the truth is so, each has a verdict.

Speech 1: Mobile end micro Bo will hing

As smartphones become more intelligent, Apple and Android system of the rival Doo, Apple mobile phone, millet mobile phone, Baidu mobile phone, 360 mobile phones, Samsung mobile phones, Nokia mobile phones and other mobile phones to introduce more and more convenient smart mobile phone began, mobile end of microblogging activity has become a conclusion, mobile phone is entertainment, communication tools, and micro Bo through the PC side of the training, do not play Micro Bo many times is already an old almanac, and mobile end in the intelligent mobile phone on the more eye-catching, standing, sitting, running is in the micro-blog on Weibo, how many meetings to see a lot of people in the bow, but also thought it was meditation, but it is in micro Bo; before eating, Must do is Micro Bo share, these have become a habit, whether or not the existence of micro-letter is not a substitute for, micro-letter is a pair of one or one of the communication, and the form of micro-bo is different, it is this difference so the micro-letter for mobile end microblogging users active impact is very little, and micro-letter special emphasis on meaningless.

The existence of micro-letters only makes some of the complex aspects of Weibo more simple, communication is more convenient, so from a certain point of view the micro-letter threat theory does not exist, but another point of view, users spend more and more time on the micro-letter, resulting in micro-blogging is the use of time is short, and the activity of micro-blog is greatly affected.

Speech 2: Users do not split, seize the entertainment time

With the development of micro-credit, daily users will have less time to use Weibo, and the other time will be passed on to the micro-credit, so for micro-blog is fatal, micro-Bo is the latest and fastest information and message attractive, then less time on behalf of micro-blog more and more information will be masked and can not be found, At the same time, the timely communication of micro-letters will then receive information more quickly, micro-letter in the preemption information received time.

In the case of micro-credit or Weibo, the user is still the same, so for the number of users which is difficult to judge, after all, the use of micro-bo, does not mean that the use of micro-letter, the same as the same, and the mobile end of the micro-blog to determine the threat of micro-trust is not appropriate, even if the user's habits want to change is Moreover, the micro-letter has not been long, micro-letter 300 million users inside, I guess the basic are micro-blogging players.

Speech 3: Micro-credit Innovation of micro-blog

From the blog long Communication to micro Bo 140 magical communication, and then to micro-letter in time to communicate, each product behind have such a group of people: technical type. For micro-blogging, micro-credit is not yet on the table, micro-bo is almost all product technology is in the study of products, even today, the micro-letter will lead to a partial shift to micro-letter, micro-BO research will be reduced, and this kind of micro-blogging technology has a great impact on innovation, 100 People's wisdom can be compared with millions of or tens of millions of minds, it is obvious. So the micro-letter may not affect micro-blog now, but the future must be micro-bo decline Black Hand, leather a platform of innovation, is the future of leather platform, from the future of micro-bo cut off, Jobs Apple, Nokia, Samsung and other mobile phone giants are deeply innovative and surrounded.

Speech 4: Micro-credit steals Weibo's vault

The commercialization of microblogs, though not very successful, is still very powerful in the micro-blogging platform, there are countless businesses, millions of people who have been successful because of Weibo's success, and a micro-letter that is more appealing than Weibo in the future is more appealing to this segment of the population, The success and growth of micro Bo is inseparable from the capital and the market, then where the micro-blogging funds, is countless people's "selfless" dedication, when such resources transferred to the micro-letter, Weibo may be reduced to the release of information platform, now look at how much of the enterprise Micro-blog into a platform for information dissemination, development of micro-letter, Micro-credit marketing has also become a lot of focus. The micro-letter is really open the micro-blog vault, although the micro-Bo's treasury gold is not much, but deadly enough.

Speech 5: Sina Structural adjustment

The adjustment of the Sina department, the structure of the personnel is a signal, the emergence of micro-letters, Sina Weibo to do those changes, become more pro-people, micro-bo revision, Sina Vice President, Wireless Division general manager Wang Gaofei has replaced the Sina Weibo business department general manager Peng Shaobin, wireless division into the micro-Bo Department, Du Hong is responsible for the portal Chao Bo to the current former Cisco Global Vice President Xu Liangje joined Sina as the joint president of the general lead Weibo, I believe that these changes are not only the development of Sina Weibo commercial operation of all factors, the emergence of micro-letters so that micro-Bo did not have much time to change to try, now more directly from the source, Airborne troops to leather themselves. Backward technical framework, product lack of change and commercialization disadvantage of the three major issues is a long time Sina Weibo development of the triple barrier, but also Xu Liangje came to Sina after the first solution to the problem. Then the change is bound to affect the micro-letter, and now the micro-trust is only to confuse the law, micro-letter is also brewing a larger change.

Tencent produces no defective goods, even if not successful will occupy a seat, and many are stepping on the body of others to rise, then you also believe that micro-letter on the mobile side of the micro-blog does not affect it? (Text/Huang)