Five key points to judge the competitive degree of keywords

SEO is a site to the foundation of success, successful SEO needs accurate core keywords. If you can't choose the keyword correctly, you will face the danger of naught. High search indices, less competition are the core criteria for choosing keywords, business value, the plasticity of long tail keywords, and other standards. A keyword index can be search engine provided by the Index Query tool query, at a glance, the data is also very accurate, such as Baidu to provide the Index query page is http://index.baidu.com. Relative to the keyword index, it is much more complicated to judge the degree of competition of a keyword. The judgment angle is various, each angle can not be accurate and complete to explain this keyword competition degree. This uncertain degree of competition will change as a variety of other factors, such as the level of competitors ' SEO, the user's interest in the term and other objective factors fluctuations. Based on these reasons, I worked through several years of SEO work with subjective experience to sum up the following several standards to you in the choice of keywords to help.

One: The number of search results, search for a keyword when the search engine will return a related page results, the result is a search engine through a series of work to participate in this search term competition of all pages, of course, if the greater the number of the word, the greater the degree of competition. When looking at search results, you should combine the business value of the keyword with the judgment. Baidu For example search search "Hello" "Eat" "sleep" and other common words when the number of search results reached the peak of a total of about 100,000,000 related results found. Although the results are numerous, they are of no value. If you search for "How to buy Gleevec" to find the relevant results of about 52,800, this is a treatment of cancer drugs, although few search results, but the high value of the business is outrageous. So it's a matter of opinion when it comes to search results.

Two: intitle results, intitle: Instructions relative to the direct search keyword more accurate, because the direct search keyword when the return results are returned to the results of the overall content on the page, the keyword, the site or the title of the page does not appear this keyword, most likely in the occasional narrative of the key words , such as: "Sad" the word, sentence one: I was sick, I am very sad. The big ditch in front of my house is so wide that I can hardly pass it. The same is sad, but is a word and two words of the difference. That being the case, sentence two will not be optimized for the word "sad". You can exclude it from your competitors. Another word to explain intitle: instructions, Baidu: "INTITLE:PBA Cosmetics" found the result of 2,220, Baidu "PBA Cosmetics" search results for 1.333 million. Therefore, the intitle command plays a very important role in judging the number of search results.

Third: The number of auction site results, search engine profit point is to bid, there are commercial value of the key words by bidding to top ranking. We search this keyword, in the URL behind the promotion of two words is the auction site, there are results on the right side of the promotion, as shown in the following figure:

　　

The search engine returns a maximum of 8 on the top of the auction and 8 on the right. A total of 16, when you search a word 16 full, the word of the competition has reached a white-hot level, no strong website construction and SEO optimization ability of the webmaster is far from the point. In addition to note that the auction site is usually at 11 to 8 points to set the stop ads, for night owl Webmaster, the midnight bid return results are inaccurate, this time to mislead you on the keyword judgment, this work is best in the daytime. Bidding is actually the game of burning money, the majority of the webmaster must be cautious, otherwise it will outweigh the gains.

Four: Competitors in the optimization of what words, the enemy win us in their own progress at the same time to pay attention to competitive opponents for keyword optimization, you can observe his external chain anchor text release, has been the site within the chain structure of the keyword layout, to study and attention.

Five: Search results in the home page and the number of pages in the rankings, we search for a keyword when you want to observe the return of the results of the first 20 of the internal page and the distribution of the first page, in front of the more pages, that the keyword competition is smaller, the better optimization. Of course, also pay attention to some large web site channel page, although they are inside the page, but the weight and our small station, that is the difference, not to be underestimated.

The above five points is that I do SEO in some of the experience, hope that the new webmaster can help, of course, hope that the high level of the old webmaster do not make a brick oh, and finally wish you all the site high, ranked high.

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