Five suggestions to make your business blog more valuable to read

It's not easy to keep creating attractive new content for corporate blogs. Corporate blogs can not only build a potential customer's trust in the enterprise, but also provide valuable information with new ideas to attract readers and translate them into customers. But even the most creative bloggers will be stuck in trouble again and again. If you think it's time to rethink your blog strategy, follow these five tips to develop your visitor base and make your corporate blog worth reading.

　　Tip One: Make blogs about readers

You have to write blogs for your readers, not for yourself, and every topic you choose should be viewed from the reader's perspective. Think about what your customers usually ask questions, and then start by using your customer experience to write posts that are useful and understandable to readers. Do not use professional terminology or clichés.

Your readers come to visit your blog because they think there is a unique insight, and if your blog is full of jargon or platitudes, you lose your personal style. Use the language of the reader to write and make your content clear to serve them.

Of course, if your ideal reader is an industry expert, you can use more technical language. However, in most cases, you should try to express your views in a way that can be understood by the general reader. For example, the travel blog I manage has readers from all over the world, many of whom use English as a second language. Therefore, we need to consider the low level of reading, to ensure that our language is simple and understandable, without strong technical ability to convey attractive information.

　　Tip Two: Focus on expert advice

Readers like the knowledge that can be applied immediately, so you need to provide helpful and practical advice to the reader on the basis of practical experience. Your readers should be able to benefit before they leave the blog.

If you are not an industry expert, then you need to find experts and learn from them. Look at what they are writing, absorb their knowledge, and then share their tips. It would be better if you could invite these experts to share their knowledge on your blog as a guest blogger. In addition, allow independent experts to write your blog to provide a lot of new ideas, they may also recommend your products or services.

In a recent study, female social media users said they were more trusting of information appearing in blogs than other social media channels.

　　Tip Three: Expand the scope

You certainly need to focus on what you know first, but it's also important to define a category for your blog. If you start blogging with only one or two specific categories, you should think about what else you can write about in your company. Look at other blogs in the industry and pay attention to the topics that they haven't yet covered but you can write about. By extending your blog to other similar topics, you'll be better able to keep content fresh and unique.

　　Tip Four: Better visual effects

A large text-only blog post will be a bit scary for readers. Usually the reader will take a look at the blog, and if it is too long and difficult to read, they will give up.

You can use eye-catching images to divide text into small paragraphs, allowing readers to stay interested in reading the entire blog post. Instead of just taking mediocre pictures from a photo gallery, you need to make some unique and high-quality pictures. In addition, occasionally inserting a chart can help your readers better understand your views.

Another thing to keep in mind is that many readers may visit your site via the mobile terminal browser. According to a recent survey by comscore, in December 2011, a total of 64 million smartphone users in the United States visited social networks or blogs via their mobile devices, an increase of 77% per cent, with more than half of the mobile social network users visiting blogs almost every day.

So you need to make sure that your site looks as good on a mobile terminal as it is on a desktop computer!

　　Tip Five: less marketing

The purpose of people visiting blogs is not to read sales copy, but to read interesting and appealing content.

In e-commerce, we often talk about Aida conversion funnels (Aida Express Awareness, interest, needs, and actions), Aida Transform Funnel directs a potential customer from "aware of a product" to "have initial interest in it", then to "need for it", and finally "take action to buy it". The purpose of corporate blogs is to inspire this awareness. Although it is tempting to put promotional text into the blog post, you should be careful. If your blog is too focused on marketing, you will lose your readers.

Use your blog to teach your readers and build a reliable, trustworthy image for you and your company. When your readers are attracted to your content, they will rely on your shopping recommendations and take action accordingly.

Finally, keeping the business blog interesting is the most important thing to be true. Write from your experience, provide valuable information, use clear conversational language and good visual effects, make your blog accessible and appealing. Give the reader what they want, and they will gradually trust you. This will give your blog a bigger readership and a better customer engagement, and most importantly, bring a more important and valuable conversion rate to your company.

English Address: http://www.marketingprofs.com/articles/2012/8648/five-tips-to-make-company-blogs-worth-reading

Chinese translation: Brand Ba Zi

Address: http://www.sunyansong.com/five-tips-to-make-company-blogs-worth-reading/