Animated advertising is the most conspicuous way of advertising, can be in the colorful Web page so that viewers inadvertently notice the content of the advertisement in order to achieve the purpose of publicity, so as to improve the click rate of the ads. Let's take a look at this example effect:
This case thinking
Import the car material, and then make the car appear animated ads;
In the Flash auxiliary software SWiSHmax to make the text animation;
Import the car profile material, and then make the car profile ads.
1, the production of automotive advertising
(1) Create a blank document with a size of 700x150 pixels and a frame rate of 20fps, and then make a background as shown in Figure 1.
Figure 1 Production background
(2) Press the CTRL+R key combination to import the car and the high-rise picture, as shown in Figure 2.
Figure 2 Importing footage
(3) Convert the car into a movie clip, then go to the editing area of the movie clip and draw the contour line with the line tool, as shown in Figure 3.
Figure 3 Drawing Contour Lines
(4) Fill the contour area with a good color as a mask graphic, as shown in Figure 4.
Figure 4 Making the mask graphic
(5) Draw a linearly translucent rectangle in the mask layer (i.e. "Layer 3"), as shown in Figure 5.
Figure 5 Drawing a masked graphic
(6) Convert the rectangle to a movie clip, and then create a traditional motion tween animation from right to left, as shown in Figure 6.
Figure 6 Creating a classic tween animation
(7) Go back to "field Shadow 1", then make a traditional motion tween from left to right for the car, and then use the mask layer to make the classic motion tween that appears in the city building, as shown in Figure 7.
Figure 7 Making a traditional tween animation
2, the production of text animation
(1) Start SWiSHmax, click the Text Tool button in the Toolbox, and then enter the advertisement language on the stage, right-click, and select the effect/show to position/madness-infinity command in the pop-up menu, as shown in Figure 8.
Figure 8 Adding an infinite animation
Tips and Hints: SWiSHmax is a flash auxiliary software, is dedicated to the production of flash text special effects tools, in the SWiSHmax can easily produce wonderful text effects, so that "lazy" people from the heavy manual labor completely free out.
(2) Keep the selection of the text and add a "disappear from position" animation to it, as shown in Figure 9.
Figure 9 Adding a vanishing animation
(3) To import the produced text animation into Flash, and then set the graphic to white in the Properties panel, and set the Loop property to "play only once" as shown in Figure 10.
Figure 10 Setting text properties