Fly yellow Teng DA series 1: 7-11 choose gifts to promote pancake sandwich

Task: 7-11 launched a new pancake sandwich, selling it with a gift for one day, winning a large turnover increase for the 7-11 store.

Time Limit: One day preparation time, one day sales promotion time.

At the beginning of the programDulingpuSpeaking of the fact that his father once first investigated his customers (who lived in a hotel) and listened to their needs and preferences extensively, and then build the hotel based on these suggestions-I have no such whimsy. Customers, customers, customers! Only by truly understanding the needs of your customers can you succeed.

Gold Rush Performance:
After the discussion, I chose ice packs as gifts.
LiDuring shop inspection, the seller requested that only such pancake sandwiches be sold on that day.
Pricing: 1 copy $7.99, 2 copies $8.99.
The sales promotion was conducted in the vicinity of 7-11 on the day.
LiTry to increase turnover through wholesale! However, because the other party requires a price of $2.00/copy, the Project Manager can only get a minimum price of $2.50/copy.

Team performance:
No discussion, Project ManagerAnyaThe dictatorship decided to use hats as gifts.
Take promotion photos of racing stars.
In the evening, leaflets will be distributed in the vicinity of 7-11.
Pricing: 1 copy $4.00, 2 copies $6.00.
The sales promotion was conducted in the vicinity of 7-11 on the day.

Competition Results: The Gold Rush team increased the turnover of 7-11 stores by more than 650% (the specific figures are not recorded), and the cooperation team increased the turnover of 7-11 stores by nearly 1000%! The team wins.

Win: Take a private plane to Washington to have breakfast with a lawyer. In the meantime, this member proposed a small test-Monday test. Do you want to go to work when you wake up every Monday morning? If the answer is Yes, you are in a healthy and dynamic state. A simple small test is actually as obvious as "always be enthusiastic about your work. But ask yourself, is the answer true Yes?

Face Sheng and Problem Analysis: After a heated debate, the Project ManagerLiliQuiltDulingpuFried. I think this timeDulingpuThe decision is correct,LiliPush faultLiHe thought it was far-fetched to be "missing" during the sales promotion. As the judges have pointed out, the real problem is that the pricing is too high, and the expensive ice bag is used as a gift (in fact, it is no longer a gift, and the cost should be taken into account when pricing) the reason is that the price is higher than the competitor. In addition, it should be noted that 7-11 in the United States is selling cheap goods in people's minds. This echo.DulingpuWhen the program starts. And I thinkLiIn this task, he was the best in the Gold Rush team. He put forward the bold demand of "selling only such pancake sandwiches" and hoped to increase revenue through wholesale, all are highlights of this episode.

Perception: Is pricing the key to this task? The price is the most important factor, even if it is not the final one. I think both teams did not do well enough in the pricing process, but did not investigate the customers. Instead, they made subjective pricing. Therefore, it was not great to win the team. It's not just about pricing. In fact, even gifts can be made after investigation, although it only takes one day to prepare. Considering that there is a dependency inversion principle (DIP) in Object-Oriented Programming, there is also such a principle in business-the customer has the right to decide whether it is an interface or a price. If this principle is able to withstand the test, shouldn't it be universally applied? This task is not difficult, but I have learned a lot from it.