10 Sins of the Business-to-consumer website

A. Do not change the product with the seasonal transformation

It is summer, but in a prominent position placed warm underwear! This can achieve the maximum sales??

This kind of site is generally sold home and personal or women supplies, such sites are still very seasonal features, why not according to seasonal characteristics in the prominent position (especially the home page) put the appropriate season of goods?

Suggestions:

1. The goods that are not in season should be changed in time. For example, summer thermal underwear, and its related products need to be off the shelf.

2. Get a point to push the goods related to the season. Sales of home and personal users or women's supplies site, should be more than seasonal related products, such as the main push fans in the summer, sunscreen supplies, mosquito repellent supplies, summer bedding, swimming underwear and so on

3. Be good at using seasonal to push goods. If the product season is not obvious, but also to play a significant seasonal label to promote, such as sales of adult products, you can "romantic beach, eternal passion" to push a passion for supplies. Combined with the season, the product is vivid, to sell more beneficial.

Two. Home Product n days (even n months) also do not change once.

These web sites mainly have two categories, one is the product of the comparison of a single site, such as mainly in the sale of shoe cover machine-oriented network. Another class of relatively strong sites, such as mother and child supplies website.

In fact, both types of Web sites can and must be updated on the home page merchandise in a timely manner.

Suggestions:

1. The updated content can be focused on themes and activities, in fact, the organization and release of topics and activities is not troublesome. Taobao, when, excellence and so on every day in different activities, different topics, many are also in the renovation Bale. However, this can attract users, and, a frequently updated site on the search for the collection and ranking of the police is also very good.

2. The commodity itself also needs to combine the season to make some packages, concessions, discounts and so on, such as in the Valentine's Day or so, you can combine the product and rose flower. For example, buy a certain product, send a bouquet of roses.

Three. The lack of public information and the unconscious organization

The so-called interest rate is essentially information, the use of guidelines, evaluation, etc., this information will provide a lot of help for visitors to buy goods, but also conducive to the use of the purchase, more conducive to search engines. At present, many of the Web site has the following problems.

1. Only heavy products, no information category.

2. There is such information, but weigh in the industry report (a bit like news, etc.), the site bulletin and other categories of information.

3. The content of the information is more comprehensive and can exhibit problems.

There is a third aspect of the site in fact, the opinion has been very strong, but not the specific content of the information and products combined, can not rise to promote the purpose of the single.

Suggestions:

1. Information is to have a separate channel, you can let visitors see all the information, and provide the search function, and second, the information is reflected in the product Terminal page.

2. Information should emphasize the corresponding relationship. The end of a product, the information that is displayed in a very important position is mainly related to this product.

Four. Ignore online orders, heavy phones

What is important is the online order, to cultivate the user online orders, despise the site orders, pay attention to the telephone, which will be a long-term development, the user's collective timely maintenance and other products adverse impact. The most significant feature of the Business-to-consumer is instant, fast contact, overall maintenance, and cost savings. It's stupid not to pay attention to online orders, and not to cultivate a user's sense of order. User 10 is not registered as a member does not attach importance to the user 10 no online orders do not pay attention to the user whether to log in after the single do not pay attention to. The wrong idea. Maybe some people are confused about how to increase the number of users online, please see the following suggestions

Suggestions:

1. The practice of cash delivery by registration is possible. After users register, directly into the user account for the consumption of cash value, users in the purchase of goods, you can directly reduce.

2. When the user orders, tell the user, registered as a member may spend less money.

3. When the user calls the order, tells the user, the on-line order saves money, but also may the integral return present.

In fact, a lot of ways, just tell the user: You online orders and is registered as a member and login after the benefits of the line.

Five. member function PU weak

This is a common problem on the Web, including the present when the essence of excellence is far from being done. There are mainly the following problems.

1. Order not to inform

2. Order informed not interactive (such as no SMS notification, SMS is the most timely and most interactive)

3. The collection of member information is too low to collect information. In essence, members have a lot of information, and membership information is collected interactively in a change.

4. The stereotypes and timeliness (interactivity) of the building of member centres are very poor. (Form realization and content layout) the content of the Member center of the General website is: Member information, order information, distribution information,

Frequently asked questions (Help center); form and layout is one one-way, and second is not enough personality. For example, user information we can often prompt him to modify and add new information (this will help us to provide targeted products), can be in the Member center according to his hobby automatically pull out some products for their choice, you can call a product comments and so on. The construction of the member function should learn more SNS class online member function practice.

Six. User maintenance does not pay attention

Above China198 said, the biggest feature of the customer is instant, fast contact, overall maintenance, user maintenance in this I also refers to the use of a certain characteristics of maintenance, such as according to the characteristics of users, have regular mail, send text messages; user stickiness provided , the user's advertising effect (that is, the user's own external publicity for this site), the user online under a single habit of guidance and cultivation. And so on, has not aroused everyone's attention. In essence, all types of nets have the common point is: the user attention and use.

As a consumer online, to maintain a good user, then he brought two times consumption and he brought the user is a huge potential.

Seven. Serious neglect of distribution

Distribution = delivery? No, distribution is an important part of customer maintenance.

Many sites in the distribution of this point, the concept of serious backwardness. Delivery of personnel is not professional, the user is not professional, delivery staff did not pass to allow users a second consumption of enough information, distribution system only sent, did not match (with the customer opinion list, etc.)

On a per-row basis, many of the users ' Web sites do not pass the catalogue or the latest promotional information to the user in a regular and organized manner.

Suggestions:

1. Distribution personnel specialization. The distribution staff is not only the delivery agent, but the second purchase of the promotion agent.

2. Integration of publicity. Let the distribution personnel also assume the function of communication.

3. Distribution constraints complete. There are assessment, scoring, so that users think we are very professional.

Eight. Serious incompatibility of sales platform

Table Now:

1. The establishment of sales platform is not in line with ordinary people's habits. For example, there is generally a search function, but it does not.

2. Use a picture of the Web page (including buttons, etc.). Especially the Korean version of the website of the Wang is too much. This will seriously affect the speed and also be slow to update.

3. Users find a product point of the level too deep. The user ordered four or five before they found their favorite products,

This is very unfriendly to the user. Find your own goods within 3 times.