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In the coming 3G era, in addition to the changes in communication network technology, we should also consider the construction of 3G business support systems. The construction of the business support system should take into account the business needs and business development trends globally, and ensure that the original business is carried out and improved. System Construction must comply with the characteristics of 3G businesses and follow the development requirements of 3G businesses to achieve smooth system evolution.
Boss (Business Operation Support System) integrates BSS and OSS, and is unified to customers. It is a comprehensive business operation and management platform for operators, it is also a comprehensive management platform that truly integrates traditional IP data services and mobile value-added services. The boss system focuses on customer service, business operation and management, and focuses on key transaction operations (customer service and billing, it provides network operators with a comprehensive business operation and management platform and comprehensive solutions.
Ii. Business Operation Support System Status
With the continuous development of the market and fierce competition, the construction of the existing boss system has become increasingly inadequate in the support capability and response speed of new mobile businesses, making it difficult to meet customer needs.
Nowadays, many boss systems adopt the "Distribution Mode". The system is relatively closed and open. Its deficiency is manifested in: the platform construction is overly dispersed, which is not conducive to resource sharing. It not only increases the cost, but also increases the system operation and maintenance costs. The business management is overly dispersed, not only is it not conducive to the unification of enterprise business ideas and the timely implementation of business strategies, but also the excessive distribution of management power is not conducive to the establishment of a sound modern enterprise system; excessive distribution of data and materials, as a result, decision analysis lacks real and sufficient data as the basis for scientific decision-making. The system design is overly dispersed, billing, business, customer service, decision support, customer relationship management, and office automation systems are built separately. There is no unified platform and a lack of unified planning.
The boss system is a support system for individual customers. At present, there are no complete implementation solutions and solutions for Bill flows, order flows, and Service Assurance flows of the three core processes of the telecom business support system, which need to be improved from the perspective of demand and development.
The customer service and resource management functions need to be enhanced. Currently, customer service is still a weakness of the boss. It is difficult to establish a complete resource management system because the business needs in the early stage are not a complete set of systems.
The construction of an advanced boss system facilitates enterprise management, improves enterprise services, and improves the service level, management level, and business decision-making level of enterprises, it is of strategic and practical significance.
3. 3G operation support system functions
In the early stages of 3G development, the business model will not change much. 2G and 3G business bundling and combined marketing should be the first thing the business support system needs to support. Although 3G businesses are diverse and complex, the 3G business support system mainly includes collection, billing, settlement, accounting, business and customer service, the system architecture and process processing have no fundamental changes in general. Compared with the 2gboss system, 3gboss only provides more powerful functions in billing, settlement, and accounting processes, and makes software settings more complex. The billing process has changed, but there is no essential difference.
The boss system will have a complex price system, a complex discount system, and a complex settlement system with content providers. At the same time, it will be faster in terms of system processing.
The functions of each part are as follows:
(1) Data collection: reads service usage records from various service collection sources;
(2) billing: completes billing of various services, including preprocessing of service usage records of multiple services and fee calculation;
(3) Settlement: complete roaming settlement and inter-network settlement for different businesses, as well as off-site business settlement, and settlement between SP;
(4) Business Management: completes resource management, fee management, customer management, and business statistics management based on business management needs;
(5) Integrated Account: uniformly manages, queries, and statistically analyzes the customer's account information.
Iv. 3G business operation Support System Construction Principles
The boss system requires "customer-centric, providing various customized services ". Achieve unified interfaces, platforms, services, standards, and quality requirements; strong real-time processing capabilities; good scalability to meet the development of new businesses and services; provides unified service processing and management processes, unified interfaces, unified protocols, and unified data formats.
Continue to maintain the boss three-tier architecture, unified platform and unified data architecture system. Provides comprehensive customer support, channel management, and marketing services. It continues to improve the accuracy, flexibility, and timeliness of the system, and maintains the advantage of rapid business development. It expands and standardizes system data models, business function modules, and external interfaces, and lays the foundation for sustainable development of business support for networking and productization. Interacts with other systems to optimize the marketing, product development, and customer service processes, and implement commercial functions such as market expansion, active marketing, and active service. The process and business can be configured to improve the intelligence of the system. Improve the response speed to new businesses and new demands, and meet the needs of 3G business models and business development.
5. 3G business operation support system plan
1.3 GB boss billing system solution
The core of the boss system is billing, accounting, settlement, and business. Among them, the most affected by 3G is the billing system, and the QoS and location of air interfaces become the billing elements. In addition to the current WAP, ismg, MMS, and ring tones, the application billing range also expands to more new data services represented by multimedia services. Although the complexity of the billing system will increase, the performance requirements of the customer for the billing and accounting systems, especially the real-time requirements for some businesses, will continue to improve. In particular, some information not only needs to meet the real-time account query requirements of end customers, but also needs to meet some real-time account information query requirements of partners. With the complexity of the value chain and the increase of SP-represented partners, the functions required by the settlement system will also be improved.
According to the billing architecture 1 of strongboss, it can be divided into three domains: csdomain, psdomain and value-added application domain (service domain: MMS/LCS/K-JAVA ). The three domains generate corresponding CDRS and send them to the billing system to meet the requirements for 3G billing, including access billing, content billing, and roaming billing.
Figure 1 architecture of the boss Billing System
After CDRS are generated by MSC/gmsc in the circuit domain, the CDRs are sent to the billing system for subsequent processing. After CDRS are generated by the GPRS Service Support Node/GPRS Gateway Support Node (sgsn/ggsn) in the grouping domain, the billing gateway function (CGF) sends the CGF to the billing system for subsequent processing. Value-Added application domains are sent to the billing system for subsequent processing after CGF is generated by each service gateway/business platform. For example, the CDR of MMS is directly transmitted to the billing system by mmsrelay/server.
From the current development of the billing system, the billing system is a set of systems that are constantly improved with the development of business. Therefore, the boss system should be upgraded and transformed simultaneously when 3G is rapidly developing in the future. In addition, from the current situation, there are still many uncertainties in the future demand of 3G. It is unrealistic to establish a large-scale or independent 3G support system. Based on the above analysis and the current situation, the following two construction schemes can be proposed.
Solution 1: Based on the 2G billing system, each module is transformed to expand the hardware to meet the 3G business requirements. 3G Billing and accounting is integrated into the 2G boss system. The integrated billing and accounting system provides functions such as ticket collection, ticket processing, price approval, billing, settlement, and accounting processing, A consolidated bill is issued by the integrated system.
This solution needs to transform the modules of the existing 2gboss system. This has a great impact on the existing boss system, but this mode is more in line with the future development trend of the boss system. This solution can use the hardware platform of the existing boss system and resize the existing hardware. The existing software needs to be transformed to collect conversation orders and pre-process the phone orders, the billing and accounting modules will be expanded according to the new rules.
Solution 2: Establish an independent 3G billing system to complete the functions of collecting and billing data for the 3G network-bearer services, and then submit the price after the approval to the 2G Billing accounting system, A comprehensive bill is generated by the 2G billing system.
This scheme will separately build a collection and billing module, which has a great impact on the existing boss system. First, reduce the degree of transformation to the existing boss system, and consider the principle of centralized system construction. This solution only adds the software and hardware platform of the 3G business collection and billing system, and the settlement and Accounting Processing of the 3G business utilizes the software and hardware platform of the existing 2gboss system.
The above two schemes have little difference in the total investment of system construction. In the initial stage, the main consideration is to have little impact on the existing boss system and be able to adapt to the future development trend of the boss system. In the future, the boss system will include 3G service billing, settlement, and accounting functions.
In the initial phase of 3G construction, relevant functional modules should be added and improved based on the current boss system transformation project to meet simple business needs in the early 3G period. Subsequently, with the advancement of 3G network construction, the new boss system project will be gradually implemented to support 3G business and business models.
It is recommended that the dsmp System gateway be upgraded to realize the content and traffic fee of 3G new services. The specific implementation scheme will be adjusted and further improved after the relevant specifications are introduced.
2. Business Analysis System Plan
As an Analytical CRM, the business analysis system (bass) is an interactive framework with operational CRM. It uses ETL (data extraction, conversion, and loading tools) to extract internal and external data from systems such as boss and OA), data warehouse, data mining, OLAP analysis, front-end display, and other technologies, conducts comprehensive analysis on customers, major customers, business development, service quality, benefits, competition, marketing, new businesses, and cooperative service providers to provide decision-making support for operators to launch new businesses and services in a timely manner, this increases the market competitiveness of operators. The development goal of the business analysis system is to build a decision support system for enterprises. The Decision Support System provides decision support methods including business analysis, financial/budget analysis, and management performance analysis.
With the construction of the business analysis system, business data dominated by boss production data is cleaned and organized to form a platform for enterprise operation management and statistical analysis. The business system processes interface data as required to form a file and places the file to the specified location. The business analysis system is responsible for extracting directories and completing all the remaining ETL work. The account information and history information are obtained through the open database interface. The system needs to be resized to extract the 3G system data from the boss to the business analysis system.
The business analysis system is a continuously evolving and improved system. The construction and improvement of the business analysis system is also a process of developing to an enterprise-level data warehouse. With the construction of the network management system and enterprise information system supporting the Internet, more production data will be added as the basis for analysis and decision-making by enterprise leaders. Based on the number of 3G users and business needs, the 3G business analysis system should be expanded based on the existing system to improve the system's corresponding analysis functions. The construction steps can be divided into the following two phases:
Phase 1: scale up and upgrade the existing business analysis system, Add corresponding modules, and improve the system analysis capability of the existing business analysis system to support the 3G business analysis function.
Phase 2: when the number of 3G users reaches a certain scale, the existing business analysis system will be upgraded based on the spirit and specifications of the Group Company and the specific business conditions.
3. Customer Management System Solution
The customer management system consists of three layers of system architecture, including the Unified Contact platform layer, business logic layer, and data layer. This module provides the following functions: unified customer contact platform, customer management, customer service, workflow management, marketing management, feedback application of business analysis results, customer management system statistics, and system management.
after the 3G system is activated, the system needs to be resized to include important 3G customer information in the customer management system and carry out the business acceptance or processing process, submit the Service Activation, business modification, account adjustment, billing adjustment and other information to the boss system, and check its implementation to complete the entire business processing process. Through the unified customer data platform, the customer management system synchronizes with the boss system in real time to share part of the information resources.
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