$700 million is a fake takeaway brush is a true beauty group ever since face

For the group, this week's days are not easy. First by the review, glutinous rice, full of joint flirt, and then Sequoia Capital to come out of the negative 7 million dollars, and finally known as a day-to-day breakthrough in the sale of the single-day break out of the list of the evidence, left a slap, another slap, Another slashing, the United States Regiment really back to the extreme.

At the end of the year, the industry's doubts about the American regiment are coming and going, and the problems of the US are becoming more and more obvious, especially in the business dilemma and financial pressure. 7 The news of billions of dollars in financing seems real and false, and the buzz behind this is a question of how the group is secretly pushing for the purpose of boosting its own worth, which is common in the Internet industry, especially when it comes to the critical financing period of better performance but tight funding.

In addition to the financing information is not true, the group's takeaway order volume has also been a serious problem, the Thanksgiving break The million single, Christmas before the breakthrough million single, claiming to have become the world's largest takeaway platform, and the fact is, These takeout orders, there are no lack of cosmetics, car supplies, daily necessities and other retail products, these can also be counted in the takeaway order?

The answer is yes, as long as you take advantage of the rules of the game. Baidu Encyclopedia on the "takeout" introduction is said, "
Takeaway is a very broad vocabulary, we generally understand that the delivery of fast food services, in fact, from a broad sense of all sellers through the provision of services and merchandise can be said to be outside the sale, like water, send flowers, aspirated, send merchandise, home repair things, in fact, these are belong to the takeaway. ”

If this understanding, the United States to make beauty, car supplies and other merchandise trading volume into the takeaway order is not too, but really so, the biggest takeaway platform is not the United States, but Ali, merchandise transactions are counted outside the sale, that the size of the group outside the sale of Ali. So, do these word games, brush some good-looking data, engage in these cheating means to whom to see? The answer you also know, is the investor Bai.

The group is now strapped for money and desperately in need of money, and the business front is burning cash, especially the takeaway business. There was news of a burst of material, from9the monthly subsidy for US-group takeout is close to the beginning of the month2billion, from the actual results can also be seen in the United States to sell business subsidies are not light. The American group's subsidy activities to consumers are open, with the first sole minusTenYuan, fullTenminus5, Daily Maxsingle, the simplest to fullTenminus5calculation is (150*5*30=)22500million yuan, one months subsidy2hundreds of millions of sorta.

Such a large subsidy policy, there will be a lot of business brush orders, and the United States, in order to increase the volume of orders, as soon as the first takeaway, the business of the brush is also open a single eye eye, anyway, now the money is also the investment of investors, take-out business to do, money can be refinanced. This is no, a new round of $7 in financing is being discussed.

For the United States, the merchant brush is also true transaction data, and not data fraud, this data can be based on, even if the U.S. listing to the SEC is also available to check, after all, the United States is now the real gold and silver money subsidies. Even in our opinion, the American group's indulgence in the sale of business brushes is meaningless and cheating, but it is crucial for the group in the capital market. Internet financing itself is a fool, the enterprise to bluff the wind, the wind investment and then the United States investors, as long as the financial point, and other issues can be ignored for the moment. Moreover, to become the industry first, public relations are of great significance.

Say back, from 9 months to now has nearly 4 months time, the company only outside the business on the sale of almost 7 more billion, plus buy, film, hotels and other business lines to expand, there are "Day Up", "non-sincerity do not disturb" and other variety shows, as well as the subway, buildings and other advertising,5 months of 3 million-dollar C - round financing is almost at the bottom of the , so it's not hard to understand why a new round of 7 -dollar financing is coming out at this point.

Unfortunately, Sequoia Capital came forward to negate the new round of financing, the attack is very ruthless. The group hoped to use the news to raise public opinion's recognition of its valuations, which could have a higher premium and more money in the new round of financing negotiations. But from the business point of view, the United States of America's last round of financing to obtain the billion dollar valuation is very high, more than half a year past, in addition to just burning money to brush out of the first outside, the group has not much progress, at this time want to let the capital market to give a higher valuation difficulty imaginable, So we need to use the power of public opinion to push a hand, the data family property and then focus on the exposure once. The result was obviously a blunder in the American Regiment's wishful thinking.

In fact, the United States should be in the public relations strategy to reflect on, the data packaging of the fine will also be flawed, too high-profile to their own shape of the beautiful admiration of the world, it is easy to arouse the resentment of public opinion and incur a crusade; In addition, the United States to expand too fast, too many enemies, each opponent can fall shove The main thing is that the company needs to re-comb the corporate culture style, and see the United States to push attitude, it is not difficult to understand why there are so many businesses are more and more not to see the United States, the previous contact with the group of the attitude of the push now also let me remember ah.

$700 million is a fake takeaway brush is a true beauty group ever since face