Ada: Baidu "big search promotion" Are you ready?

Baidu officially released on October 13, 2009 launched the Network Alliance to promote, so far the product has been upgraded to optimize, but the praise is still not mixed. The network has been Baidu has been placed high expectations, the 2010 Network Alliance background upgrade, new crowd orientation function, marking the alliance and search really began to organically combine. At the beginning of the Rabbit, the Network Alliance-crowd orientation again upgraded, called the search and repeat customers. Baidu Timely launch a new concept: Big search promotion.

　　

That is: Search promotion is the substitution of search promotion, compared to search promotion, the large search promotion into the crowd orientation

　　

There are two ways to set up a crowd orientation: Search for repeat customers, both are linked to search promotion, covering the same target population, and the associated behavior is different, including:

Search: Based on searching behavior; Repeat guest: based on click Behavior.

The following figure is a good explanation for the implications of the big search extension:

　　

At present, the official said: The advantages of large search promotion mainly reflected in the following areas:

　　

1. Full Coverage (space/time)

　　

　　

Diversity of ideas (multimedia)

This is mainly reflected in the Network Alliance Support Pictures, Flash and other material forms.

Cost-effective promotion

On the current data reflected: jump out of the rate ↓, stay long ↑, consultation ↑, long-term effect remains to be seen. Baidu is currently in the search engine market occupies an absolute monopoly position, and believe that for 2.21 of the adjustment of Baidu, a lot of webmaster also have a deep experience. Large search to promote the introduction of Baidu can be seen more ambitious, at the same time we should also think about the future promotion of how we should do.

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