App promotion is almost a common problem for every mobile app company, and the app wants to promote it. To promote better, quantitative promotion effect, real-time optimization of the delivery strategy, you need to have channel statistics support. The following summarizes the advantages and disadvantages of channel statistics, can be compared to select suitable for the company's channel statistics program.
The first way: Android developers subcontract different channels, each of which hits an installation package that identifies a unique channel ID. iOS Apple officially provides promotional channel statistics and reports.
- Advantages: For a small amount of large-channel distribution of enterprises can be used.
- Disadvantages: cumbersome, inflexible, low efficiency. For example, Android has 1000 channels to hit 1000 unused channel packages, and rarely meet for personal channels dedicated channel package. iOS official limited channel Statistics report, does not bring more than 5 installs the small channel does not appear in the statistic report, and the statistic data also cannot live.
. second way: using Openinstall's channel statistics Service
- Advantages: Simple (0 configuration), flexible, high precision. Android does not use channel subcontracting, a standard package, channel links instead of channel packages. Statistics report Real-time update, a large amount of small channels can also be accurate statistics.
- Disadvantage: You need to integrate a third-party SDK.
Advantages and disadvantages of channel statistic comparison
