Alexa adjustment calculation method, Chinese website ranked again dive

September 13, the domestic web site in the attention of the Alexa rankings again staged collective diving. including 21CN, Hao123, enet Silicon Valley Power and blog network, such as many of the rankings of Chinese sites have fallen sharply, most of the Web site rankings are down more than 50%, of which 21CN is from 49 to 697, Hao123 from 61 to 845.

Alexa is in China more attention to the global ranking of Web sites, according to the introduction, Alexa relies on its global installed capacity of more than tens of millions of tools to monitor the browsing habits of netizens. At present, the impact of Alexa ranking of the main two factors: one is the Alexa information, and the other is the Alexa information processing of the calculation method.

Due to the current lack of similar rankings in China, many websites have borrowed from the rankings for business promotion, advertising and investment and so on. An expert who declined to be named said that there are many sites in the country through a variety of methods to the site specifically "optimization" to improve the Alexa rankings. In these with the suspicion of cheating "optimization" process, there are some well-known websites.

Experts, the domestic site on the ranking high dive, the main reason is that Alexa has been based on the Chinese web site similar to "optimization" adjusted the calculation method.

In fact, in the last October and the end of January this year, the Alexa has made several adjustments, including even for some of the more crazy to cheat the site implementation of the 0 treatment.

However, in the domestic query for the Alexa rankings, as for its "optimization", has not been interrupted. "Alexa toolbar is always available in English only, there has been no Chinese version." "One expert believes that its rankings are not representative of the Chinese-dominated web site.

Previously, there have been reports that senior Web development engineers have been able to easily write Alexa toolbar return code generator to deceive its collection server to achieve rapid improvement of the results of a website rankings. (Sina net/jinlei)