Business website Planning, shop development Plan planning book

www.taobaowang.comThe development plan of the website of digging treasure net
1. The situation of the Business-to-consumer
Since 2001, the rise of E-commerce, there are three kinds of models, b2b,b2c,c2c,b2b Alibaba, Hui Cong, buy wheat tripod, c2c Taobao a single big, business and consumers of the electric business model due to the inherent cost savings, will become the most important way of trade in this century, But in the multiple attack of tax, price war, logistics, payment and C2C, the Business-to-consumer has been unable to cheer up!
But after 2006, it was an indisputable fact that the growth of the business-to-consumer was rampant. The interaction between Web2.0 and e-commerce determines rational consumption and more loyal customers.
Implementation of the 16 of the Party's information development strategy and the 16 session of the plenary on speeding up the development of e-commerce requirements, "the State Council on speeding up the development of E-commerce," a number of opinions recently officially announced. In the solution of electronic transactions, credit management, security certification, online payment, tax, market access, privacy protection, information resources management and other aspects of laws and regulations, we can see that the company is a chaoyang industry and the government's strong support.
2, the Business-to-consumer must start from the profit
C2C also nurtured the market through free burning of money, and Business-to-business has been massively profitable and mature. The typical profit-making enterprises of the company have the same characteristics:
The brutal price war and the high cost of payment are two of the heart of the website. How to successfully circumvent these 2 points means taking an active role in the depressed market.
Compared to business-to-business, c2c platforms, the consumer Web site is much harder-not only to make the Web page beautiful, but also to 24 hours to keep the customer service phone, and have their own inventory and Third-party courier team. In this process, purchase, display, order, express, goods to the back of the taobaowang.com can use the 2-level domain name to complete.
With the development of domestic distribution team and foreign DHL and other express companies to enter, now hinder the development of e-commerce bottlenecks are no longer logistics, but payment links.
⑴, involved in the virtual market, successfully evaded the payment and other aspects of the cost of pressure. For example, positioning digital DOT card sales cloud network. Because there is no logistics of trouble, consumers as long as the money to the site, immediately can continue to talk or play games.
⑵, no logistics distribution link (except air ticket business) Ctrip, 06 net profit of 38 million U.S. dollars, under his guidance, more and more e-commerce entrepreneurs began to consider virtual services to eliminate the traditional business of logistics and payment costs, so that the site quickly profitable.
⑶, reviews and information release of the business network, such as I love discount nets, git net. are to provide sellers information mainly to attract consumers to consumption, in order to collect business fees for the profit model.
3, how to solve the problem
⑴, avoid price war (solution, avoid homogeneous competition)
①, to avoid when, the two giants of excellence, audio-visual, books, there is no need to consider doing.
②, to avoid the cloud network of digital cards (phone cards, game cards, etc.) and colorful valley of adult products.
③, avoid Taobao, the interest of the business-to-consumer, mainly concentrated in mobile phone cameras and other electronic products, brand apparel home textiles, such as home supplies, jewelry watches and other ornaments, shoes, cosmetics, digital cards (with 30 million members of the number, has seriously affected the business of the Cloud Network), books and audio-visual (seriously affected when and excellence) and so on.
In general, supermarket products, snacks, wine, daily necessities, gifts, etc. are not on the general consumer website sales.
⑵ and saving logistics cost
①, warehousing.
②, third party logistics distribution. (unavoidable)
③, cash on delivery will increase the cost of additional logistics.
In general, the business is consistent in this respect, but if you can do a part of the customer door-to-door delivery, or a part of the guest
Households can automatically share the logistics role (web2.0 consumer interaction model) in the form of group buying or wholesale organizers.
is to resolve the final mode of the logistics of the Business-to-consumer. (Complete the industrial chain, but solve the long tail of e-commerce problem, which is also
Amway and other direct marketing enterprises are the essence of-let customers share logistics.
⑶, cost savings of payment
Most of the current Web sites are the same, cod, online banking, credit cards and so on.
4. How to think about the website
⑴, first of all to save costs, so that the first profit and then grow.
①, necessary input: Website construction, server, maintenance update, free promotion

②, profit target: Stay fixed customers, new customers are increasing
③, paid promotion: With a view to investment-the continuous circulation of profits, the unlimited expansion of marginal benefits
⑵, second to consider, minimize trouble and unprofessional parts, increase the likelihood of success
①, Trouble part: Logistics Distribution (entrust the third party logistics)
②, unprofessional part: Website Construction (spending), promotion (spending), maintenance (spending)
⑶, long-term planning, short-term interests, focus on the advantages of the main part, the key is the initial cooperation negotiations.
①, long-term planning lies in the strategic level, how to form a monopoly industrial chain.
②, in the short term, revenue > expenditure, and the site is in benign development.
③, negotiation concerns: exclusive agreement, price ratio, cooperation tightness, authorized width
④, the advantage lies in the combination of supermarkets and e-commerce, there is no professional company to do.
5. How to make early operation and investment
⑴, and the supermarket negotiations (the following is an example, specific conditions for specific talks)
Basic goal: Metro has been working with us for 2 years or more, and cannot work with other E-commerce companies
Metro supplies us with 85 percent or less of the retail price of the goods, and we are responsible for selling on the internet
Metro provides instant merchandise information (name, type, price, number, even picture) to us
Metro provides order interface
Daily or weekly settlement
All Metro supermarkets nationwide cooperation
⑵, website Construction, third party logistics negotiation, SMS Platform application synchronization
⑶, operation and promotion
6. How to develop and plan later
⑴, establish a stable supermarket shopping platform
⑵, successful establishment of a terminal-oriented sales channel
⑶, helping a large number of suppliers sell their products in the domestic market (Alibaba has helped a large number of suppliers for export)
⑷, OEM, cheaper homogeneous goods, more reliable service, most importantly, a large number of end customers