Color scheme and color psychology (turn)

Analysis of color scheme

First, the red color feeling warm, the character is strong and outgoing, is a kind of irritating to the person of the color. Red is easy to attract people's attention, it is also easy to make people excited, excited, nervous, impulsive, or a kind of human visual fatigue easily caused by the color.

1, adding a small amount of yellow in red, will make its heat strong, tend to restlessness, uneasy.

2, adding a small amount of blue in red, will make its heat weakened, tending to gentle, soft.

3, in red to add a small amount of black, will make its character become calm, tend to thick, simple.

4, in the red to add a small amount of white, will make its character become gentle, tend to be subtle, shy, delicate.

Second, the yellow character indifferent, arrogant, sensitive, has the expansion and the restless visual impression. Yellow is the most delicate color in a variety of colors. As long as the pure yellow mixed with a small amount of other colors, its hue and color character will be a greater degree of change.

1, adding a small amount of blue in yellow, will make it into a fresh green. Its haughty character disappears with it, tending to a kind of peace, moist feeling.

2, in yellow to add a small amount of red, it has a clear orange feeling, its character will be from indifference, arrogance into a sense of the warmth of the warmth, warm.

3, in yellow to add a small amount of black, its color and color change the largest, become a clear olive green complex color impression. Its color also become mature, easy-going.

4, in yellow to add a small amount of white, its color change soft, its character of indifference, arrogance is diluted, tends to be implicit, easy to approach.

Three, blue color sense calm, character simple and introverted, is a kind of help people cool-headed color. The simple and steady blue, introverted character, often for those who are active, with strong expansion of the color, to provide a far-reaching, broad, calm space, as a foil to the active color of friendly and humble friends. Blue is also a color that retains a strong personality after fading.

1, if in orange yellow ingredient more, its character tends to sweet, bright, fragrant.

2, in orange mixed with a small amount of white, can make the perception of orange tends to restlessness, weakness.

Four, Green is a yellow and blue two components of the color. In green, the yellow sense of expansion and the blue contraction of the sense of moderation, the yellow warmth and blue color to counteract the cold. This makes the green character the most peaceful and stable. is a soft, quiet, Huang foot, beautiful color.

1, in the green in the composition of the yellow, its character tends to be lively, friendly, with childish nature.

2, in the green to add a small amount of black, its character tends to be dignified, sophisticated, mature.

3, in the green to add a small amount of white, its character tends to clean, fresh, fresh.

The Purple lightness is the lowest in the color material. The low luminosity of purple gives a dull, mysterious feeling.

1, in the purple red in the composition of more, its consciousness has a sense of repression, threat.

2, in the purple to add a small amount of black, its feeling tends to dull, sad, horror.

3, adding white in the purple, can make the purple dull character disappear, become elegant, delicate, and full of feminine charm.

Six, white color sense of light, character simple, pure, happy. White has a sanctity of inviolability. If the addition of any other color in white, will affect its purity, so that its character becomes implicit.

1, in white mixed with a small amount of red, it becomes a faint pink, fresh and full of temptation.

2, in white mixed with a small amount of yellow, then become a kind of milk yellow, give a person a fragrant impression.

3, in white mixed with a small amount of blue, sleep.

6, in white mixed with a small amount of purple, can induce people to associate with a faint fragrance. Give people feel cold, clean.

4, in white mixed with a small amount of orange, there is a dry atmosphere.

5, in white mixed with a small amount of green, give a person a tender, soft feeling

Color psychology

The process of light acting on the eye, usually in parallel with the function of the psychological range, affects the feelings more inwardly. Kangding has contributed a lot in this respect. He from the scope of the study, divided the color of the direct psychological induction and color of the indirect psychological feelings should be. The former is the intuitive effect of objectivity, is the inherent feelings of color, the latter is through the color of the associative hobby for the media perception of human feelings. So, the two factors often exist at the same time, their relationship is very difficult to distinguish between the absolute, we are only from the perspective of research in two aspects to talk about.

First, the direct psychological induction of color

The intuitive physical induction from the color surface develops into some kind of psychological experience, called direct psychological induction.

The effect of color on the person produces a simple psychological induction, is caused by the inherent feelings of color. This intuitive stimulation is about our thoughts, feelings, emotions. In order to give full play to the expressive, visual and psychological effects of color, we must study the value of the spirit and emotion of color in depth to the goal of giving the eyes and mind full of pleasure, stimulation and beauty. Here, we study the hue ring on several of the most important color characters.

Red: The longest wavelength of red light, but also in the limits of the visible spectrum, the most easily caused by people's attention, excitement, excitement, tension, but also to the vision of the sense of impending and expansion, called the forward color. Red also leaves a bright, fragrant, youthful, full of vitality, full, mature, rich nutrition impression, is widely used in food packaging. Red is the symbol of joy and celebration, because of its attention and beauty, it occupies the first place in the color of signs, banners, propaganda and so on.

Orange: The orange wavelength is between red and yellow. "Orange is the most brilliant activity in the spotlight," said Eaton. "It has a luminous degree of the sun in the tangible field, and in all colors, Orange is the Warmest Color." Orange also belongs to the color that can cause appetite, give a person fragrant, sweet slightly sour feeling. Orange is bright, gorgeous, healthy, brilliant and easy to moving color.

Yellow: The yellow wavelength is moderate, it is the most bright color in the color. Therefore, to leave a bright, brilliant, brilliant, pleasant, cordial, soft impression, at the same time it is easy to cause the taste of the United States, to the sweet beauty, crisp feeling.

Green: The wavelength of green light is precisely centered, the human vision of the green light response to the most calm, the eyes most suitable for the stimulation of green light. Green is the color of the plant kingdom, its performance value is abundance, enrichment, calm and hope.

Blue: Blue light is shorter than green, and it is the lightest image on the retina, so when the red Orange is the forward color, blue is the back color. Red is warm, blue is cool. Blue performance of the thousands of spiritual fields, so that people feel lofty, profound, pure, transparent, wisdom.

Purple: Purple light wavelength is shortest, the eyes of the purple light changes in the small resolution of weak, easy to feel tired. Purple gives a person noble, superior, luxurious, elegant, flow, uneasy feeling, gray purple is the pain, disease, easy to cause psychological melancholy, pain and uneasy feeling. Therefore, the purple sometimes has the coercion, sometimes has the encouragement, must use cautiously in the design.

In the brightness sequence of the color stereoscopic, black, white and gray have its own characteristics, but with the color closely linked together, play a role of strengthening and weakening.

White: White is a uniform mixture of all visible light, called full color. is the color of the sun, is a symbol of the bright color. White bright, clean, hygienic, carefree, simple, Yajie, in people's feelings, white than any color is quiet, pure, but with improper, also will give a person with nothingness, desolate feeling.

Black: In theory, Black is no light, it is a colorless color. In life, as long as the light is weak or the ability of the object to reflect light is weak, it will show a relatively black face. The impact of black on people's psychology can be divided into two categories. The first is the negative class. For example, in dark nights or dark places, people will have the impression of loss of direction, loss of means of eerie, horror, annoyance, sadness, negativity, slumber, grief, despair and even death. The second is the active class. Black makes the rest, quiet, meditation, persistence, preparation, test, appear serious, solemn, upright, perseverance. Between the two categories, Black will also have an unpredictable, mysterious, conspiracy, anti-dirty impression. In the design, black and other color combinations, is a very good foil color, can fully display other colors of light and color, black and white combination, the strongest light sense, the most simple, most distinct, the strongest.

Gray, between black and white, belongs to the medium lightness. No color and low color color, it can sometimes give a person with elegant, subtle, intriguing feeling. If used improperly, and easy to people dull, dull, dull, monotonous, no interest, even dull, lonely, frustrated feeling.

Thousands of colors, the psychology of people have different feelings, this psychological feeling has a common, but also because of experience, character, culture, habits and different differences, which shows the color of the psychological factors to feel.

Second, the indirect psychological induction of color

From the direct feelings of the basic nature of the color, the derivation of another more intense feeling, from the impression leads to psychological association, to some kind of psychological stimulation, to Lenovo as the medium, to perceive the feelings of people, this is the indirect psychological induction.

Color associations are divided into two categories:

(a) the specific association

To see some kind of color, to arouse the association of something. See red, think of the Sun, flowers, blood, flames. See black, think of dark, ink. See yellow, think of lemons, moon. See green, think of leaves, grass. See blue, think of the ocean, the sky and so on.

(ii) Abstract Association

To see a certain color is not to associate with something, but to form an abstract concept. Red: warm, dangerous. Black: Sorrow, death. Yellow: Bright, pungent, hope. Green: Timeless, fresh and peaceful. Blue: Reason, infinity

Original: http://blog.sina.com.cn/s/blog_5ffdad2f010184av.html

Color scheme and color psychology (turn)