Common Heart treats Alexa rank

alexa| Rank

Recently, Alexa rankings have made China's internet impetuous abnormal. A number of Chinese sites in a moment jump up high, and then the collective diving, as if they are playing "bungee". Alexa's explanation for this change is: "Someone cheated!" Make a 0-point record. ”

By feeling, Alexa seems to be in the school control Songk The power of the examiner, and Chinese Internet colleagues are the examination room is terrified candidates. In order to get high score, squeeze over the bridge, the candidates are brooding, racking their brains, there are "particularly smart" for the examination questions and the loopholes in the system to hand over the answer, a test after a high score, it can be logically to the rich parents for a few gratuity.

As the saying goes, "Come out and mix, always want to return". Contrary to the common sense of the rankings came out, the examiner in the United States felt his authority in China has been a great challenge, so furious, they think that there is a "suspected cheating" site to adjust the nominal, or even simply some of the Web site data implementation of the Qing 0 processing.

As a result, a group diving scene was staged on websites including 21CN, Hao123, enet Silicon Valley power and blogs. Of course, despite the digital age, the examiner is not able to achieve a full "discerning", so there are many unfortunate to be implicated in the suckers.

Have dedicated to the site to improve the Alexa rankings of small companies, they can easily write Alexa toolbar return code generator deceive its collection server, to quickly improve the results of a website ranking. It claims to be able to raise the number of unknown sites to the top 50 in the Chinese site in a few months.

Therefore, from the beginning of this year, the Chinese web site hundreds to the top 10 of the site is "the King of Change" banner. Some of the original location in the 10-bit site, but also by its harm, the top and the downs. As a result, some websites are indignant, complaining about the behavior of some websites as "dirty porridge" like "rat poo". Rare is, there are some sites on the Alexa rankings to maintain a normal heart, the Alexa rankings are not superstitious, they believe that their original strength will return to their rightful place. Among them, 21CN fell from 49 to 697 and recovered to 52, Hao123 from 61 to 845 and then back to 68.

In this case, China's internet industry has opened a pot, noisy one. has been "good faith" hanging on the mouth, will be based on the principle of "universal" sigh way: "Hey, have said how many back, this time again committed, what to say." ”

But conversely think, Alexa authority is who give, why give us rank Shiji? It is necessary to the Alexa rankings so care, to find ways to "optimize", so that lost their own?

Seriously fastidious, in the outside of China, Alexa does not seem to have such authority. Foreign websites, seems to be very rational to know Alexa, not like the domestic web site, say: "We ranked in the Alexa number." The Alexa, which boasts more than Google has the largest number of URLs in the world, and is a site of more than 35 billion, is just a website that uses its own toolbar to measure some traffic. At the end of the spectrum, Alexa has only done a sample survey, not all network traffic monitoring (and no one can do this), so the result can only be a confidence interval of statistics.

For example, in the first few of the Alexa global rankings, there are two Korean websites. Do these two websites really have such a large amount of browsing? Understand to think also knew: "The world understands Korean all on these two websites, also difficult row front three armour!" Alexa to this is to make an honest answer: "This is because the Korean use Alexa more people." "This case also clearly tells everyone: Alexa data is not evenly sampled."

Besides, how can it be trusted to be able to be so easily cheated by others?

Chinese people know that some of the Web sites that have spent a lot of time cheating are trying to borrow the Alexa rankings for the benefit of advertisers and VCs. But after so many times, are these shrewd masters so easy to be fooled again?