Content Marketing 11 gold rules

Content Marketing 11 gold rules

 

It may be a good time to explain and describe a very important point of view: creating powerful content is critical, but it is not enough. You must also propose materials that meet a large number of other goals. These materials comply with the conventions of awesome content, or (You know we'll talk about this right away !) Comply with content marketing rules.

In an era where more and more people create their own blogs, videos, network seminars, or other content, technology enables enterprises to directly interact with customers; in the era when customers search for information on the Internet and keep themselves updated on products or services they are interested in. In the era of publishing materials to interact with some audiences, it is not an era reserved by a few elites who can afford the cost of printing and dissemination; in an era where people can become part of the media; in an era where companies need to sound as they are (companies are operated by people), we need to doubt ideas that are hard and complex to create content.

We promised in the preface that we would not spend a lot of time convincing readers that today's marketing rules have changed, that is, product-centric communication cannot establish your brand. We will not do this. On the contrary, we will introduce a concise and easy-to-share 11 content marketing rules, so that you will not be taken a detour.

We have been exploring 1st Gold rules, "You are the publisher ." We will also discuss other gold regulations in more detail. However, this chapter ends first.

Gold rule 1: You are the publisher

You are probably already a publisher, because you have bought the book (if you still have doubts, read the preface and Chapter 1st again ).

Publishing is the form of interaction you want to send the information or entertainment requirements you want on the Internet to sell more products and services.

Publishing is a hard task, but it is indispensable for today's companies. Remember that being a publisher is the first principle.

Gold rule 2: Original King

You need to have a deeper understanding of your brand, your products, and your company than anyone else. Make your own brand stories easy to understand and express your unique and original ideas based on your brand's mission and characteristics. You also need to have a deep understanding of your customers and what makes them happy to stay online at night. What do they worry about? What are their goals? What do they care about? How can your brand help them in daily life?

Gold rule 3: clear purpose

Why do you want to create content? Powerful content always has its own purpose and its clear purpose. content creation is also intentional, which triggers the "Trigger" of the customer's actions ".

Gold rule 4: humane

Use a simple language to talk about your brand's mission, value, and philosophy in your preferred language. In a conversation tone, you can talk with your own characteristics, identity, and true feelings. Never use the company's tone, industry terminology, or other languages to talk about it, making others think you are a tough sales tool.

Gold rule 5: Continuous Improvement

Valuable and powerful content is constantly improved and refined. From the very beginning, powerful content was consciously and constantly improved for various platforms and formats.

Gold rule 6: share or solve problems

Powerful content won't try to sell anything. On the contrary, if a consumer positions himself as a reliable and valuable source of information, do not emphasize that you are the provider, and the powerful content creates value. Your Content shares a kind of resources, solves a problem, helps customers better complete their work, and improves their lives, or make them more intelligent, more intelligent, more beautiful, higher, more funny, more cool, more inspired, and so on. In other words, it is very valuable for your customers; whatever the way they are, they will have the best resonance.

Golden Rule 7: generous show

The content is brilliant, not preaching or forcible promotion. On the contrary, it shows how your product exists in the world. It demonstrates how customers use your products or services through case studies or customer instructions, in addition, in a humane language, how can it add value to users' lives, eliminate their troubles, and meet their needs. The powerful content is not just about making a story; it is about telling a real story well.

Gold 8: Unexpected

No company is fond of presenting their business in an odd way, right? Occasionally, adding some surprising elements to the content will not only encourage customers to share widely, but also enhance the company's personality (B2B company, we are optimistic about you !)

Gold rule 9: Burn the content into a bonfire

Powerful content is like a pile of fire. It creates a good social atmosphere, allowing you to communicate with customers and customers easily and happily.

Gold rule 10: Add wings to the content

This suggestion is usually applicable to raising children (adding wings for your child to explore a new world), but it also applies very well to content: Your content, it is far from enough to have a unique perspective and viewpoint, and it also needs to "Wings" for content to soar freely. Share and disseminate data across the network through social platforms.

Gold regulation 11: give full play to your advantages

You don't have to create all the content and publish it everywhere; you don't have to create all the content, you only need to create Weibo, blogs, podcasts, industry White Papers, online seminars, e-books, and other content that you can imagine. You don't have to create all this content. But you must do at least one thing and do it well.

In the following chapters, we will explain and describe these content marketing rules. Some rules are the title of each chapter, while others are incorporated into the main content of the chapter, adjusted, or broken down into "how to create" (Part 1) or successful cases (Part 2).

In all circumstances, they are important: they are used as a set of content marketing rules and rules for content publishing. We will continue to detail 2nd Gold rules: Original King.

 

This article is from content marketing-the killer weapon of network marketing.

Book details: http://blog.csdn.net/broadview2006/article/details/6988892