first try and then buy the interaction
Everyone should buy goods, according to people's buying habits will be first tried or compared to find suitable for the purchase of such a process, which is in line with the people's consumption mentality. Now the internet appears more and more new products, netizens like the purchase of goods, the difference is that netizens pay is the time and strength, need to pay money also have, but many products in order to increase the number of registrations, regardless of 3,721 visit the first thing is to let users register, After registration to browse the site and use of Web services such an interactive process, assuming that the registration process is long and ugly, it is simply a torture for users. recently compare the fire of Happy net (again take this network to do example hehe), home only some simple text introduction website function "Happy Net is an online community, through which you can keep close contact with friends, classmates, colleagues, family members, to understand their dynamic, and share your photos, mood, happiness. "A person who has not used a happy net is less likely to be attracted to these short words, because many social networking sites have such a function, assuming that the home page to provide a visitor to browse the portal, let users go to the trial experience under the site's function, and then prompted to register this will be more humane to show the characteristics of the site? Although happy NET is not mainly through the promotion of the home page to do publicity, but by inviting each other to attract registration, but as a certain impact of the site is not only the pursuit of user registration should be a better user experience to attract and retain users, so will not be surpassed by competitors. Flickr, for example, emphasizes having a good user experience when browsing the site for the first time, and he doesn't need to sign up to see photos of friends, and when you open Flickr, you'll recommend some nice photos that people post, and users can browse and use other features of Flickr albums, and other users feel satisfied in a conspicuous place to choose registration, rather than a compulsive promotion. e-Mail has become an indispensable communication tool for netizens, now the mailbox is not just to send and receive mail so simple, but also provide a variety of different service functions, this is a mailbox innovation, as for this innovation is good or bad we do not evaluate, but their starting point is good for the convenience of users, such as NetEase's mailbox provides "Calendar" "Train query" "Ticket order" and other functions. If NetEase mailbox set up a portal can let not netease mailbox user trial mailbox function, insert the registration process in the process, this will not make the user more easy to accept. There is also a friend in the QQ group to promote their company's merchandise discount network, attached Web site and "a large number of discount brand clothes, shoes, cosmetics ..." and other words, click on the URL after a cow so large registration button, so that the user will be generated after registration what will happen? What would you see? Would it be a lie? And so on guess, that not only increases the user's thinking burden, but also lets the user produce the resistance mentality.
first Buy and then take the interactive The interaction design is not the same in different situations, in the morning is often a phenomenon is that some people in order not to be late in a hurry to get breakfast to give money after running some of the big denomination is no change of the figure, the kind of boss may shout, greedy boss may be when there is no such thing. A breakfast shop that I frequented. The boss didn't know if it was to prevent such a thing from happening or other reasons, it's all about getting paid for breakfast, so people who work in the morning don't forget to change because they're in a hurry, because the person who buys the breakfast has a clear purpose of buying breakfast, so it doesn't make any difference to him to pay the bill first. let's look at the interactive design of the ATM machine at the bank, usually the user takes the money to take the card after such a process, this will happen similar to the situation of buying breakfast, the user forgot to take the bank card, so some banks in order to reduce the loss of users of ATM machine withdrawal process reset, first take the card after the money, This may make users feel inconvenient, but can significantly reduce the user's loss. Some of these suggestions are not necessarily in line with each product, just think of the role of the discussion, if you have any good ideas welcome to discuss.
