Design theory: The Basic principles of poster design

Translator's words : For designers, poster design can be said to be the most exciting thing, because the poster form a variety of forms, broad themes, less restrictive, emphasizing creativity and visual language, point line, picture and text can be flexibly combined application, but also pay attention to the composition of the plane and color composition. It can be said that poster design is a synthesizer of graphic design. But sometimes it is the manifestation of too broad, but it makes us a little confused when we start. We will discuss in two phases how we can design an attractive poster, and what are the principles and techniques of design.

For every graphic designer, poster design is a challenge. As a poster in two-dimensional plane space, its use is countless, its performance theme from advertising, promotion to public service announcements and so on.

The challenge for designers is to make posters that are designed to be attractive and to spread specific information that ultimately inspires the viewer. When you are walking around the streets of the city, waiting for a bus at a subway station, you can see the posters everywhere when you visit the museum. And the best poster designs always make us stop, the posters are clear, and we're thinking about them when we leave.

In this article, we will explore some of the basic principles of creation that can help you in designing an impressive poster. You will learn how to create a work of unity, harmony and rhythm that can attract passers-by on the streets.

Figure 1 The poster is designed by Moroni, and in this poster, the author uses coordination, repetition and other attractive creative techniques to achieve effective communication with the viewer and to be unforgettable.