Effect marketing How much effect can have

In the past 2006, "Effect Marketing" is a more popular word in the internet economy. Think carefully this also has its inevitability, after all, the network economy continues to develop rapidly, at the same time, the network advertisement market also is continuously subdivided, the competition is also more and more intense.
Advertising Alliance is the "effect of marketing" has been the mainstream, and in 2004, 2005 when the Advertising alliance is indeed a fire, especially the Qi-run, etal, billion hair and other advertising alliances in the network service providers on the online promotion does have a very good effect. But, after all, it's mainly about Web service providers, and the limitations of thousands of traditional businesses are obvious.

Take a look at the 2006-year effect of marketing mainstream, I am afraid I have to mention the search engine and narrow sue, the joint advertising agencies. The author believes that the appearance of these advertising products is to the front of the Advertising Alliance effect of an expansion of marketing. The expansion of the traditional industry is a larger market, like the Adsky, the product is facing tens of thousands of Chinese business owners. His marketing of effect is the broader effect of marketing. The combination of urban orientation, time orientation, content orientation and other functions can help enterprises to accurately cut target customers and achieve effective marketing purposes, which is of pioneering significance. such as city orientation, many enterprises do is the regional brand, so its consumer group is a geographical limit, the enterprise does not need to put a regional product advertising in the country to put, then he can choose and their potential customer base for the region to launch, so as not to cause the waste of advertising resources. There are also time orientation, some industries have high season and off-season points, or even a day has a peak and trough, then we can set in the peak season and a day of consumption peak advertising, other time not to vote or less.

At the same time, such products can also provide results of feedback reports, tracking the Internet browsing corporate advertising user source, IP address, page stay time, browse PV number, etc., equivalent to simulating a potential consumer's personality characteristics, hobbies, habits and so on to determine the probability of the purchase of the user is how big.

Not only that, like these multiple precision directional ads also provide a rich display form, such as pictures, rich media ads and more attract the attention of the audience of the advertising form, this feature for some in order to show the image of the advertising industry, provides a relatively good channel to put. With the lifting of the means to prevent cheating, the long tail pattern of this collection of many sites has increasingly shown its advertising advantages.

Advertising Alliance of CPM, CPC, CPA, such as the effect of the charging model is really to a large extent attract some advertisers, but in fact for some offline traditional enterprises they want the "effect" and the alliance of the "effect" is completely two concepts. Business owners want to see the increase in the number of customers, the increase in telephone consultation, or even the growth of sales, economic benefits have been significantly improved, these alliance advertising can not do, the joint report is indeed easy to do, but also to reduce the cost of advertising to achieve the waste. This has a very strong pertinence, the cost of low effect and see see the advertising model in the beginning is based on advertising and advertisers on the basis of mutual win based on the establishment. It's hard to be successful.

As to the effect of marketing in the end can bring to the enterprise how much effect? Is this effect consistent with expectations? In addition to advertising can hit the audience target this key point, there is also a problem can not be ignored is the implementation of the enterprise is in place. The author thinks that network advertisement is a new form of advertisement after all, many traditional enterprises in the operation is still not in place is normal, the key lies in advertisers and advertisers can more communication between the precise judge of my target customers where the group, so as to formulate the corresponding mode of delivery, so as to maximize the value of the network advertising.