Email marketing steps

E-mail is one of the commonly used communication methods in the network, while E-Mail Marketing officially uses the advantages of convenient, fast, efficient, flexible, and cheap e-mail, through online advertising planning and production, hou Qinglong instantly transmits online advertisements to any corner of the world and analyzes the email marketing methods and key points. Email data collection:
Generally, the email addresses are collected and sorted using the following methods:
1. Are you registered with the website? Your contact information is displayed during website interaction and your email address is published;
2. Your email box is combined by malicious guesses. Some software will splice some special email numbers with some special characters and automatically generate an email address, (For example, Q is marked by a number by default ).
Advantages of email marketing:
Attract potential customers, reduce advertising costs, facilitate advertising, and improve new product performance.
Disadvantages of email marketing:
Damage the user experience, be considered as spam, increase users' dislike, and reverse effect in online marketing.
Email marketing steps:
1. First, collect the customer group's email address and prepare an email sending software;
2. design the mail title and try to incorporate the title into the topic characteristics to highlight what you can bring to the user. The title should be eye-catching, but do not use a fraudulent title to increase the opening rate of users;
The content should be concise and clear to summarize the content of the advertisement, clearly tell the user what services you can provide for him, and leave detailed contact information, such as phone number, mobile phone number, and QQ.
3. Email after-sales service. Do not send multiple emails. You can send emails within March at most. In good faith, you can reply to the feedback from each user and try your best to provide satisfactory answers to users to improve advertising efficiency.