Entrepreneurship-I am really dumb

The following is the story of Li jiageng, an internet entrepreneur who lives in the traditional industry. If you start a business or want to start a business, you may be able to read the story. The detours and lessons worth pondering.

I was 46 years old and came from a traditional industry. In July, I went to Shanghai to participate in the Weibo entrepreneurship competition and met many Internet people. I used to think that programmers are very good and that they are omnipotent. After communication, we found that this was not the case at all. Programmers are only responsible for coding, and those fantastic effects are not what Programmers think, but the scope of product managers. After the meeting, A lot of Internet Friends suggest: You have a lot of ideas, and you simply enter the internet cafe ......

Returning to Dongguan, the idea of entering the Internet has been lingering, but Dongguan lacks such an atmosphere and talents ......

The opportunity is coming. In May, Zhongguancun garage coffee opened. I have been paying close attention to it for more than two months on Weibo and finally came to Beijing in May last year, come to the garage for coffee ......

If you want to start a business, you have to have an idea. I don't have to worry about it, but you don't have to have an idea. You have to have a technical partner. First, you have to make a product prototype and make another investment. As a result, finding technical partners has become my top priority in coffee in the garage. At that time, I lived in the student apartment at Peking University South gate. I went to the garage for coffee at every day. This stay was over six months ...... In about last December, I met a programmer who graduated from the Chinese Science and Technology University and stayed in a large company. After chatting a few times, I was quite lucky. Then I went back to my hometown in Yunnan, we occasionally call ...... In February April this year, he went back to Beijing and met in the garage for coffee. He asked him what he thought. Big companies didn't want to go. He wanted to start a business. He had to do it together. So, he became my technical partner ......

Start product demo, modify and improve, and find investment ...... At the end of June, the early investment agreement was signed. The next day, the first investment fund was in place. Since there was no registered company, investors suggested that you open a bank account in the name of a technical partner. The bank card should be kept by me, the daily accounting is done by the technical partner. I am a cashier and manage expenses. After the first payment was made, I rented a house and found two new graduate interns. Another product manager friend and UI friend joined the team part-time. Everything was ready for work ......

According to the original investment agreement, the first version of the product must be launched on April 9, from April 1 to April 1, with only two months. The product design is subject to tight schedule and heavy tasks. During this period, the product design is modified multiple times, over and over again ...... One day in middle July, a program was discussed several times before the preparation was finalized, and a new idea came up that night to discuss with the technical partner. He thought it was good and he could give up the original solution, on the second day of the product seminar, we thought it was too time-consuming to adopt the original solution and give up new ideas. Although I am opposed to it at this time, I would like to wait for the product to come out and make changes to take care of the overall situation, the product solution is so fixed ...... The document and prototype soon came out and started programming ...... Technical Partners boast about Haikou, which is a cross-platform development platform for Android and iOS, without testing! For product front-end development, the technical partner enters the transition page from the home page to the home page. There are 4-5 page transition pages and asked him why he needs so many pages? That's what we do ...... Because I do not understand programming, I do not understand code, and the product development process is entirely decided by the technical partner ......

In September 1, the product came out. It was a try, dummies, too many useless pages, and the user experience was very poor ...... As a result, we urgently recruited a product manager. When the new product manager arrived, we put forward 28 comments for the first time. In September 10, we tried again and put forward 22 more comments. In September 20, the product finally came out. After more than a week, we tested the adaptability of more than a dozen Android mobile phones. In the meantime, we asked our technical partners, not cross-platform development, can I use it on Android and iOS without testing? He said in theory, whether it is true or not, and I don't understand it ...... In March October 1, the product was launched and started to be promoted with a large account. during the National Day, the product was pushed for seven days ...... The number of users is more than 5000. After analyzing the background data, I felt that there were too many product problems and were not mature enough, so I decided to stop the promotion.

On September 10, middle October, investors convened a meeting to analyze product and operation problems. My opinion is that the product direction is correct, but we are not able to do well with this product. At this time, investors are interested in stopping investment, I show respect and understanding. Technical Partners are still talking about it and think it can be iterated. In fact, after this period of operation and promotion, I realized that the product was not well designed at the beginning, and it was futile to successfully modify the product. In the meantime, investors asked technical partners why they wanted to start a business? He said that he didn't want to start a business. He came to Beijing to find his girlfriend. When he met me in the garage, he thought I was passionate, so he followed me to start a business.

In October 15, investors terminated their investment. Once there was no investment, the technical partner immediately announced that the team had been disbanded and there was no money. He quit ...... In fact, we still have more than 50 thousand yuan in our account.

In late October, I and the product manager (He also became a partner in late September) analyzed the problems of the original products, and started to design new products. We believe that although the technical partner has quit, however, there is still more than 50 thousand yuan in the account, and it can last for 2-3 months, and the start-up can continue. If new products are developed, the money is counted as shares of previous investors .......

In May, I paid my product manager a salary in May. In May, I did not receive any money ......

On September 6, November 5, I went to check my bank account. The bank card was swallowed up by the teller machine, and more than 50 thousand yuan in the account was transferred by the technical partner ......