Google AdSense can only help

Without any doubt, a large area of links will definitely cause invalid clicks. Although Google AdSense has been arrogant in the past to add all the responsibilities and consequences of invalid clicks to the publisher's head, adjusting the unit price, income, or even stopping the account, in fact, Google AdSense itself knows that the previous click range is largely promoting invalid clicks, and Google AdSense has always benefited from them.

The message from the day before yesterday said that the Google AdSense click range would be reduced. Yesterday, the Google AdSense official blog wrote a related article. Today we can see that the advertisement form has been updated, and only the title and URL can be clicked, in addition, only the title can be clicked in the 468*60 URL-free ad type.

This is an improvement, or Google AdSense is making up for it.

 

Invalid clicks can be caused by two reasons: one is the publisher's advertising, for example, improper location or attraction. The other reason is that the ad settings are unreasonable, as long as the ad area is a link that can be clicked, this will undoubtedly cause a lot of mistakes, and thus the system determines it as invalid click.

Such an update will help increase the publisher's revenue by raising the unit price, although many publishers still do not understand the reason. Because too many Google AdSense publishers are still at the level of blindly increasing the number of clicks and click rate, it is precisely for this reason that we often see them complaining that their ad unit price is below 1 cent, it also complained about the reasons for Google AdSense and advertisers.

Invalid click is the most important factor that affects Google AdSense's website quality evaluation and unit price. Only websites with high conversion rate and few invalid clicks will be regarded as high-quality sites by the system, it is possible to display high-price advertisements in similar keywords, rather than all high-price keywords.

This is a good thing. We may see a decrease in click-through rate in the short term, but in a medium-and long-term period, we will see an increase in revenue.