Google algorithm unpredictable Google down the right to punish how to deal with

Google down the right to punish has become a very hot topic in the industry, often in the major forums to see some of the webmaster complaints-so-and-so site ranking decline ... Especially for some foreign trade SEO optimization of the people, Google down the right has been a strange mo. As we all know, Google has recently been improving the new algorithm, even a long time there is no movement of the PR has been updated many times, at this time, many sites inevitably appear such as Google rankings significantly drop or the ranking was banned or suddenly did not rank the phenomenon.

Through a period of observation, the author also found that Google's temperament more and more elusive. The cause is the original number of home page ranking site rankings disappeared by the inner pages of the ranking, the ranking dropped. The most strange is that the author has a "SMT patch" site, at the beginning of the online only internal optimization and publishing articles (less than 10), no outside the chain has not been published, but Google ranked unexpectedly in the home page, Baidu ranked no audio, and the author of many sites, although released a lot of outside the chain, ranked unexpectedly on the not to or down.

See such a weird Google rankings and Google to improve the algorithm of rumors, so Lenovo to the number of pages in the rankings are replaced by the site is not Google down the right or the sandbox. Carefully recall the author's optimization steps, found that the biggest possible is "Google bombs" (keyword anchor text is too simple and too short time too much, the chain increased too fast) caused by the analysis of some Google down the right to punish the phenomenon as well as the site by Google down right after the performance.

　Google down the right penalty phenomenon :

1, Google site: domain name, if the home can not find your home page, the right to drop the possibility of more than 80%;

2, if the main part of your domain (such as maer1001.com theme is maer1001), in Google search, if your site is not home, then the probability of being down right is 90%;

3, suddenly all the rankings disappear, even the name of the search site can not find their own site in the first few pages. Over time, the site's ranking of all possible keywords is fixed to a certain range, perhaps after page fifth, or perhaps tenth. Even if you are no longer optimized, you cannot find any page of the site by Goolge before this rank.

4, the site is very low weight, and sometimes write an article, very special title, is included even directly search the title of the article, also can not be ranked in the first place, was reproduced by other sites, even the rankings have not. Searching the name of the site (I mean the name of the site, not the title that fills the keyword) is sometimes not in front, but as you update it may improve

5, in the flow of statistics, from Google to the flow of sudden mass reduction, 100% was down right;

　Google down the right to punish the reasons:

New station: If your site has just been established for a few months, there are such phenomena as above, 70% of the possibility is to enter the Google sandbox. Google Sandbox also has a performance is a new site soon, originally included when the ranking is very good, but the ranking slowly decline, finally did not rank. In the face of these circumstances, you do not need to worry about the webmaster, as long as the release of the chain of the progress and internal operations can be resolved.

Old Station: The website may have good PR value at this time, but the rank phenomenon is unusual. The phenomenon of the above will be carefully recalled to their own optimization techniques, whether the optimization of excessive (keyword piling up, excessive internal chain, site structure, whether cheating (Bridge page, hidden text and links, PR cheat, sprocket ...), whether the chain increase abnormal (short time chain rapid increase, single, many down the right of the site is this reason) ... ... Do not worry, Google to be down the right of the site than Baidu restore to a lot simpler, as long as the webmaster found their mistakes to be corrected can be sentenced to prison.

Other: Robots.txt files correct? Server stable? Is there any replication content? Find them, kill them, or Google will kill you!

　In the face of unpredictable changes in Google algorithm, webmaster How to respond to:

Adhere to the regular daily original update and external chain release of the spider, especially for Google included very little content of the site (well known, Google's collection is very simple, any site can be included in a lot), luring Google spiders crawling down the right site, no matter how, as long as Google spiders crawling your site, There is no end of the tether, there is a chance; temporarily stop the release of the chain, in particular, some of the BBS blog message, such as the chain, you can point to spider bait every day as a spider's Appetizer feast; check the link whether there is k or down right, is not implicated, delete the penalty and K site links; Check whether the server has the same IP address of the other Web site is normal, server access is stable; If the above all have no problem, whether the Google algorithm changes, at this time can not make changes, calm waiting for (the site rankings down how to do?) can refer to: site ranking down after what to do this article!).

In fact, Google Sandbox and Google down right although a lot of phenomena, but there are differences: General new station easy sandbox, old station easy to fall right; after the sand box did not rank, after the right to the rank after or within the page ranking. Overall, Google's right to drop is still very easy to solve, sometimes the right not to move the site can be natural recovery, webmaster in the face of Google down the right time to put a positive attitude, there are errors to correct, do not be pass for short-term benefits; Of course, if you are Black hat seoer I have nothing to say. In a word: Benign construction station, reasonable operation, and then add calm heart. This article is the first address http://www.maer1001.com/baigoo/659.html, Welcome to Exchange corrections, reproduced please indicate the link, thank you!