Google Analytics Five sets of experience

Google Analytics is a well-known internet company Google for the Web site to provide data statistics services, can be targeted to access data statistics and analysis, and provide a variety of parameters for site owners to use. From the Internet to today, the author has been using Google Analytics (analysis) tools, the following is a personal summary of the Google Analytics set up five tips, especially for the newly opened Google Analytics account.

Take the old version of Google Analytics as an example, the main setting of the entrance to the following figure:

　　

　First, create the original data configuration file:

Any Google Analytics account must be set up a raw configuration file, it is recommended that the profile in addition to filtering the company's internal access, the rest are not set, the original data is very important AH.

Google Analytics Help: How to add a configuration file? The following figure:

　　

　Create a configuration file for testing:

Used to test that the various filters are working correctly, and then apply to other profiles when there is no problem.

　Third, create the subdivision channel flow source of the configuration file:

Mainly can be used for Google Analytics account Division position Distribution authority. Why do we have to subdivide these flows in the first place? This is because the newly created profile statistics start on the day of creation, and historical data will not be synchronized, and sometimes with the development of the company, the changes in personnel and organizational structure, there will be more and more demand for the management of GA account rights, It is very necessary to create these profiles that subdivide the channel traffic ahead of time.

1, create a breakdown of SEO traffic profile, create a filter only contains the source of SEO traffic access (organic), you can specify the SEO department through User Manager only to see SEO traffic.

2, create a subdivision of the SEM flow profile, create a filter containing only the SEM traffic source of Access (CPC), ibid.

3, other channels flow source of the configuration file according to the website operation and marketing needs to create, such as: EDM flow, CPM flow.

　　Create a configuration file containing the official website hostname and filter The official name of the host.

1, to create a configuration file containing the official website host name: Sometimes will find our own official website of Google Analytics code by someone else's site intentionally or unintentionally add, this time may need to filter out these not their own site host traffic.

How do I know if someone else's site has added my GA code? If so, then you can see that in the "GA Background visitor-> Network Properties-> host name", the new GA is in the "standard report-> audience Group-> technology-> AD Network", following the service provider One option is the host name.

2, filter the official website host name configuration file: To see exactly which websites add my GA code, haha.

　　V. Create filters for internal access

It is recommended that all profiles add filters that filter the internal access of the company, in particular, the number of employees in the company, the overall data still has a significant impact (of course, you can also create a special profile, create only the company's internal access to the filter to see how much access is internally generated, hehe).

Google Analytics Help: How to create a filter?

Google Analytics Help: How to exclude a specific IP address segment of the click, do not repeat. May be more troublesome is the IP address section of the filter settings, a single IP address filtering good to do, the following figure:

　　

Finally, the above five Google Analytics set up the idea of the right to do, there are better GA settings recommended friends are welcome to share!

This article source: http://www.wuzhisong.com/blog/70/