Google specifically proposed to punish the ads too much webmaster How to deal with?

Now most of the personal web site or by advertising in the profit, but just a few days ago, Google has made it clear that advertising too much of the site to punish. This is for some of the Web site based on advertising is really a bolt from the blue, because at present for most of the site from the search engine traffic still accounted for a large part of, that is, the reliance on search engines is still quite large. If a site in the search engine performance is very good site, once because the site was the search engine to reduce the right to punish, the flow of significant decline, for our advertising revenue still has a great impact. So today I want to talk to you about this website advertising one thing. Hope to cause the vast majority still rely on the site ads webmaster attention.

For the user injury to the number of the biggest is the pop-up ads, here to introduce you to the pop-up ads in a total of two, the first is that you open a page pop-up a new page, this window ads is the most harmful user experience. Even some friends who are not very good at surfing the internet thought that they were poisoned by their own computer. This hurt the user's window ads, the search engine naturally does not like. This advertising search engine is explicitly proposed to lower the right, because the user is not informed and unwilling to open the case. This kind of advertisement completely violates the user's wishes, also is not the user to be able to control the advertisement search engine is absolutely cannot tolerate.

The other is the pop-up ads, the form of advertising is that when you enter one of his web site to close a page, it will pop up a new page. With the previous introduction of the window ads are as bad as the nature of the search engines do not like, and even hate. Once the author has such an experience, that is I a traffic station, also made a window ads. To exchange links with others when the other people incredibly because my site put the window ads actually refused to exchange links with me. This let me have this small shock, because the other side thinks the website that usually does the window advertisement is some rubbish site, therefore do not exchange with me. So the website that makes the window advertisement can basically put the same label with the rubbish station. It is precisely because of this I also immediately under the Bullet window ads, because the window ads for the search engine hurt the most, so here is a little more introduced here, recommend all webmaster do not do window ads.

There is also a floating advertising, this kind of advertising is not good for the search engine, because the ads will affect the speed of the page, Google has now made clear that the opening speed of the site will affect a site's keyword rankings. Another aspect is also because the floating ads will affect the user's browsing, which is very hurtful to users. If you have friends who really want to do this kind of advertising, then you'd better rent a better server. The opening speed of the site quickly, so that the impact of the floating ads to a very small, the second is to try to put the size of the floating advertising small, so that users browse your site's web more convenient.

Animation ads are more and more now, Baidu Google has launched this kind of advertising. This kind of advertisement is also very unfavorable to the website, the influence that is bigger than the picture advertisement, the reason is to be able to affect the quality of the webpage seriously. There is if you want to play this ad to load, Baidu I saw incredibly still automatic, Google or more humane point, it still needs you to click on the play will play.

We see a lot of picture ads, photo ads with the previous introduction of the floating ads similar nature, but it is better than floating ads, the reason is because it will not be like floating ads, and will not affect the user's web browsing. Picture ads for the previous several is still relatively friendly.

There is the text-type ads, text-type ads should be relatively good for the first few ads, but we can not do more, because it will affect the quality of the page. To give a simple example, I have seen a guessing web site, a Web page of the text content of only a few words, more than twenty or thirty words, but it does the text of the word ads far more than it is the main content of the page. I later went to check the site of its collection, little poor. I judged it should be included between 10% and 20%. I believe that a large part of the reason is that its text ads more than the number of words in its text content. Here do not recommend a site to do too many text ads, the correct approach should not be more than 30% of the content of the text.

After introducing these kinds of regular ads, then introduce the ads we do need to be related to your site's theme or content is the most user-friendly search engine. Don't we always talk about precision marketing? Only relevant content in the presence of the relevant advertising is a valuable advertisement. I remember PPTV's CEO once put this thing interpretation of the classic. If the advertisement can appear in the right place, it is not called the advertisement, that is the information. Now, let's review the ads that your website makes to users. Now the state is not also stipulated in the middle of the TV show can not be interrupted advertising it? The reason is because the TV ads too hard, hurt users, in fact, hurt advertisers. Because it's not precision marketing.

In fact, I do not oppose the site advertising, but the problem is a degree ah, because Google specifically proposed to punish too much advertising sites. I suggest that the best one site only do two league ads, not utilitarian heart too strong. Because I saw a lot of net profit forum to do those ads really make people want to vomit, front two-thirds of the space is put ads, the back of the site is some content, users want to pull a long day to see the content of the scroll, people are very painful, if some people do not understand may think that the wrong place, So at the last point of advice to everyone a website do not do too much advertising. Because that would not outweigh the gains. Article content from the Zeng Xiangmin SEO blog http://www.tzwoo.org/, absolutely original, I hope you can read the website hanging ads have a new understanding, thank you.