In the past year, Apple and Google have faced multiple active battles, and the most striking war has taken place in the mobile phone and advertising markets respectively. Google launched the Nexus One mobile phone this year, while Apple took out apple and threw it out of the IAD platform. Each action directly attacks the other's main business.
[Techweb report] In April 15, according to foreign media reports, in the past year, Apple and Google have been in confrontation for many times, and the most striking war happened in the mobile phone and advertising markets respectively. Google launched the Nexus One mobile phone this year, while Apple threw out the IAD platform. Each action directly attacks the other's main business. This is just a prelude. In the future, the two technology giants may face more intense competition in the 10 major battlefields.
The following are the top 10 battlefields for Google and Apple:
1. Tablet
Just after Apple launched the tablet iPad, Google announced that it would launch the "iPad Killer ". Eric Schmidt, CEO of Google, said recently that Google is about to launch a tablet Based on the Android system.
2. Operating System
Google will launch a chrome operating system later this year, which may be very different from Android, mainly designed for netbooks. This is a big blow to Apple's operating system.
3. Smartphones
Apple only has one mobile phone, that is, the iPhone. Google's Android system is widely used, and Apple's iPhone is likely to be surpassed by Android phones in the future.
4. Map Service
Apple's next big move may target Google Maps. Apple will eventually launch its own map service, said Gene Munster, analyst at American Investment Bank Piper Jaffray in a research report released in May. Positioning data is an important part of the mobile platform. Apple acquired the map data provider Europa technologies.
5. iPhone or bing search
There are many discussions that Apple iPhone will adopt Bing search, and Google search may be replaced. Most analysts believe this will not happen this year. If this happens, it will have a major impact on Google.
6. Search Engine
Apple or its own search engine poses the biggest threat to Google. Some analysts believe that Apple may launch its own search engine in the next five years as high as 70%.
7. Target employees
For a long time, it has been reported that there is a protocol between Google and Apple, but it seems that this history has ended. The phenomenon of mutual angular mining has emerged.
8. TV business
Google is developing a set-top box Software Based on Android to challenge Apple TV.
9. movie rental business
Google YouTube is trying the movie rental service to compete directly with iTunes.
10. Mergers and Acquisitions
The two sides will launch a merger war to prepare for expanding their respective businesses.