Information should be a product to a designer

Article Description: information should be a product to a designer.

The company's main project this quarter is the app that works with Baidu. Each app is a small product, he has his own product goals, strategies, structural framework, interaction, design style, content direction. It can be said that though small spite. The manager puts forward the requirement, edits the content of the integration, and develops the technology. I am in charge of the product framework, interaction, vision of these three aspects of the design (small companies you know). I will be divided into a few pieces of what is my design, this is my habits and methods of doing things, certainly some more obvious, but I write out the purpose is to draw a red line, so that the future thinking and way in this line.

The method and attitude of design:

Because it is working in a small team, and the manager's relationship is like a brother, what to do is to ask before, do every application before the consultation and decision-making, so clearly understand what to do this product. What is the strategy of the product in order to achieve what?

This kind of work I agree with, because a product to the final presentation if the designer does not know why to do so, what it looks like the product will not achieve the best results. Each project from the beginning let me participate in the emotional will rise to a work for their own passion to do. So later on the product planning, design is very accurate. The next step is to think about specific interactions, design work, such as what the product experience goal is, what needs to meet, there is no hidden need to develop, these interactive experience is suitable to meet this demand, redesign the overall design of the product focus on where the development of a product and other products of the relevance of what, How to create a small product brand effect, the product of what data control points, how to increase and optimize the later products, such design in the future changes in the flexibility.

In such an environment I have always adhered to the habit and principle is a product of the idea should be a set of overall planning, each link is very important, and their relationship is very close, so that you can jump out of the limitations of some details, and painting as only a part of the inevitable will make the whole picture messy, You must always step back and look at the picture from the perspective of the whole in order to make each part of the most suitable to improve the whole quality.

Summing up, from the product personality, user experience, use habits, personalized customization, relationship chain, channel resources, open and expand, third-party cooperation, platform value and other aspects of consideration, combined with their own situation to give full play to the advantages and positioning characteristics, to find the best exerting force point.

The concept of design:

This is my major, design and I have spent 5 years together. From the visual to the current UI I have been exploring and learning, in school contact with the design concept and thinking way is my life's greatest wealth. Those are world-class design concepts, the Academy of Fine Arts did not give us any technical courses, but gave me a good eyesight, high visual taste, let me know what is advanced design, what is valuable thinking. This is different from any one of the domestic institutions, give us lessons are the international front-line designers they are leading the world trend, I am grateful that I have such a school. He made my way more confident and firm.

1. My design now starts with the "gradient" and "empty" two words . "Gradient" is not a gradient inside PS. It's a method of observation, a way of thinking. Copcier architecture, everywhere to publicize their personality, do not consider the relationship between people and nature, now the world is surrounded by icy concrete, coupled with perfunctory material epidermis, so that each part of each other without any relationship, people go where there is no impression. The current internet design is like this, without any emotion, without creating any atmosphere just a bunch of materials and colors piled together, so that people regardless of where they are faced with the types of buttons. Have nothing to do with people's lives. No matter how many Internet products people use is always in a state of information sweeping, not to enter the product, not to mention interested in prompting them to have their own browsing and use of the way. If the current design of the Internet is contrast, then I this "gradient" is the opposite. People in the life of the cut in the new feelings of integration, gradually with people's lives merged into each other, from daily life to find the details of natural users to use products.

I have a habit of doing design because of a feeling, a painting, a scene, or something that touches me (like a girl on the subway who dresses very harmoniously and not simply) and suddenly comes up with the whole idea and practice of design. I will start by thinking about creating an atmosphere of what colors, which textures, which tones, which intensities, taking into account every detail. What the elements of the interface need to manifest naturally, it's like Wei's water architecture, in order to create an expansive atmosphere of sea-level integration, all the buildings themselves are built and constructed on the basis of horizontal lines, thereby greatly weakening the vertical surface of the building system, the natural material is clear, Must be glass. So the whole building looks amazing.

Passing design is to create a "correlation" with people and products like the GUI Ligong in Japan, and people have a kind of encounter, design to assume the role of the media. So people will have feelings for your interface, have something to say to you, because the interface is real and life, is to communicate with people to introduce their own.

"Empty" in my design will always accompany, this kind of emptiness I understand as life, breathing sense. Like the nostrils and ears of people, this is the breathable part that gives life. The interface is the same, through the empty to represent the hierarchical relationship of information, functional orientation, interactive form, the use of the process.

The reason why the sea is beautiful is because of the waves of the sea to break the sun, to create light particles, in a certain sense is to leave a blank. Design is to grasp every detail, each white and the overall relationship. The simpler the design people want to know the cause of the desire is stronger, relate to the more feelings, the design of the role of the media will be more valuable. This kind of empty is often reflected in my use of white, leaving White can inspire people on the "background", "tolerance", "modern Sense", "taste", "high Sense", "renewal" and so on a variety of associations. The background and tolerance, modern sense and taste, harmonious unity in the color of white.

2. Design is not a skill, it is the ability to capture the nature of things and insights . The power of information is to let the other person's brain rotate, causing them greater interest, rather than being accepted or digested in the brain. It is important to keep people interested in what is unknown and fresh. I think this is the message. Language can make the mind and the feeling become active. The creativity of design is related to "problem". Good questions correspond to good answers, which is for granted, so I racked my brains to find the unique "problems" that can be solved with design. In short, it is important to ask good questions and solve them in the most appropriate way.

3. For designers, information should be a product . Since it is a product, quality should be guaranteed. The improvement of information quality can make it more convenient and rapid to spread. The task of the designer is to improve the quality of information and enhance the power of communication. Advances in technology do not directly lead to the improvement of information quality. "How much easier to understand?" How to make it more comfortable? How to communicate more simply? How can you make people move? "These are the metrics that measure the ability of a designer to handle information.

"Clarity" is the basic quality of information. If information is important, but the form is difficult to understand, its quality is not good. One of the essentials of the designer's work is to organize the information and make it easy to understand through the cool construction.

"Originality" is the expression of information in a new way that no one has used. Clarity is necessary, but clarity alone does not guarantee that information is accepted. Only have the original form of expression, can cause people's interest, be moved, and then accept the information itself. This is not a difficult question to understand. It is often thought that the work of a designer is originality.

4. Extraordinary design . Every time I make some improvements, in the avoidance of obsolescence, and in the new changes, it involves me to re-examine my thoughts, and to use these ideas to transform the consciousness of things.

5. Creativity is not about making people wonder at its new form and material, but it should be amazing that it comes from seemingly mundane everyday life . Constantly developing these ideas is the real design.

Design Responsibility: an attitude toward detail. In the details of the processing, we slowly accumulate some experience, improve their ability to feel, and finally reached a better state. With respect to the development of the front-end, I often care about the progress of the front end, because sometimes they take the liberty occasionally, or understand the mistake. They do not have the concept of detail, alignment, color, and the whole design of the idea will not think too much, may be the text agreed to enter, so that your information level does not exist. If in the period of his doing in time and every detail of each effect, even in order not to let them bother themselves to change their cut pictures, then the development later will try to and your design Chinzi. I am a perfect person, I will do my best to improve my design, which is also my firm belief, because he can make me go farther.