Interaction Design Function: What is the interaction designer doing?

I. First, let's take a look at the basic concepts of interaction design:

Interaction Design is a goal-oriented design. All work content is designed around user behavior. By designing user behaviors, the interaction designer makes it easier and more efficient for users to achieve their own business goals through products and enjoy a pleasant user experience.

Ii. Interaction Design Position and tasks in the project process:

Preliminary project processes and nodes:

The function is refined to maximize the product in every professional aspect and improve competitiveness. In order to take the process, each stage is a task-based delivery. The bloated division of labor has no practical significance except for increasing costs and slowing down the project progress. Therefore, the interaction design must be good enough to make the work meaningful.

Iii. Specific functions of Interactive Design:

We can see that the interaction design mainly involves three tasks:

① Improve the definition of some requirements

② Define the information architecture and operation process

③ Organize page elements and create a prototype demo

① Define some requirements

In the past, the inertial thinking was that the product personnel should be responsible for the requirement. The designers only implement and improve the interface experience. The real needs of products come not only from the business, but also from users' emotional needs. In terms of sentiment analysis, interaction is advantageous. For example:

The business model of a value-added service publicity module may be like this:

Considering the emotional factors, the demand model will be constantly improved:

For example, the real product business model is not so simple.

This example shows that the design of product requirements is not only a business model, but also a consideration of user sentiment, user behavior, and operation data. When the product personnel are not fully considered, the interaction designer has the responsibility to revise and improve the requirements to make the target-oriented design more complete.

② Definition framework

This part of content is the core work of the Interaction Designer, that is, the Framework Design Phase I mentioned in the previous chapter. The output quality at this stage directly affects business objectives and conversion rates. If the framework is messy, the subsequent Interface Optimization will be ineffective. This is like the aisle design of a large supermarket. If the route planning is poor, it is inefficient to add more guidance icons. What is interaction design? The purpose of the framework design is to allow users to quickly accomplish their goals and improve operational efficiency.

Introduction to the article: This chapter mainly describes the functions of interaction design-What do Interaction designers do?

What is Framework Design? This is divided into two parts:

1. Structure navigation design

Think of our products as a huge library, and we need to help users (purposeful, unspecific, and unpurposeful) Find the books they are interested in, how to help users find and complete the target task accurately is the navigation design.

Navigation can be divided into three types: Structure navigation, associated navigation, and availability navigation.

The design task of navigation is generally in a new project or reconstruction project. In the framework design stage, the interaction designer mainly focuses on the structure navigation design.

There are two types of structure navigation: Global Navigation and local navigation.

Global navigation generally refers to a level-1 big classification of unrelated information structures, so that users can quickly learn about the general content of the entire website.

Local navigation focuses on convenient and quick operations and business-oriented operations.

The primary task of Interaction designers is

The business content information is organized and classified into primary and secondary relationships. Global Navigation and local navigation are planned based on business purposes and user habits.

The level of local navigation can be extended continuously. You can use a tree directory or a breadcrumb path to help users not get lost when browsing.

2. Process Design

In the previous case, we have basically confirmed what pages are required by the module and what content the page will probably contain. However, real user tasks are not completed on a single page. At this time, we need to make the task process clear and transparent through the process and tolerate various user misoperations.

In the planning and design of the Process, follow these steps:

1. Guided by business goals, taking into account user habits;

2. simplify the process as much as possible to ensure that tasks are consistent and clear;

3. Consider the complexity of implementation methods;

Please add...

③ Organize page elements and create a prototype demo

After the improvement of the requirements and the design of the framework, the previous work is still in the abstract idea stage. How can we convey the ideas to other project team members? The idea and planning need to be expressed for interaction. The best way is to create a prototype demo. Make the demo so that the product, development, and testing can intuitively see the prototype of the product, then accept comments extensively, and continuously modify and improve the prototype, perform simple user tests to continue mining emotional needs.

So how to organize page elements and create a prototype demo? What are the key expressions of Interaction designers? What rules can be used to create a prototype? This .. Let's wait for the next chapter!

Interaction Design Function: What is the interaction designer doing?