Is Google an invader or a catfish?

Google is aggressively invading non-American culture. This is the 5 years since the global insight of the exclamation.

When Google spent 200 million dollars, with universities such as Harvard, Stanford, Oxford and the New York public libraries taking 10 years to work together to push the "digital Book World Plan", the French media described it as "Pan-Google" and "Shame on Europe", then launched a high-profile Quaero search engine plan to launch a " The Battle of French culture.

Libraries in 19 countries, including Germany, Italy and Spain, have pledged to push the mammoth project to digitize 4.5 billion of pages of text. The entire European Union, with the exception of English-speaking Britain, has come together to try to build Europe's own online library.

Saudi Arabia has also announced that it will jointly develop an Arabic online search engine Sawafi with Germany to stimulate the growth of Arabic-language web pages, which now account for only 0.2% of the total number of Web pages, and are clearly disadvantaged.

Are people too nervous? Some people say that the basic function of search engines, "is nothing but to provide users with a vast array of data on the network search, it does not seem to have any specific cultural communication functions." And, as a commercial internet company, Google's "primary purpose is to make money."

However, after "first"? The European warriors who defended their culture said: "The danger will be the definition of the way in which the United States will absolutely dominate the future." The people's choice of standards would be deeply branded in the United States ";" that would mean a great victory for American culture ";" fearing that the language, ideas and cultural traditions of France and other European countries would disappear, Or in the shadow of the English-language digital library.

It seems that Google's purpose has never been simple. It is on the basis of strong economic strength, through the powerful network content Harrow comb ability, the carefully designed American culture meal code to the Netizen's plate, and the code to the top, the mouth, you do not eat also have to eat. These internet-cultural consumer goods, like Coca-Cola, spicy chicken burger and Hollywood blockbusters, bear an important "historical mission": Selling American values, expanding cultural hegemony, squeezing other cultural ecology, and continuing to "make the 21st century the century of the United States."

In this respect, scholars sharply: "Cultural imperialism is a strong economic, capital strength, backed by the market, mainly through the expansion process." Cultural imperialism is the expansion of cultural values, that is, through the sale of products or commodities containing cultural values, to achieve global cultural domination. ”

Alas, cultural imperialism, Internet cultural imperialism, what a scary topic word. I was stimulated by the eyes trembling: in the imperialist culture of the strong intrusion, the number of countries because of the lack of innovative capacity of the network culture industry, the national culture is marginalized, language increasingly become the world "dialect", facing the "industrial form of the threat of colonization."

With this kind of network culture of flood-like infusion of synchronization, has produced Google dependence of netizens all the search behavior are recorded and analyzed, their search content, direction, preferences, frequency, etc., have become the basic data, the next to make their own more addictive Google products.

As ordinary consumers, with simple, naïve goodwill enjoy the convenience and sweetness of Google, inadvertently click the mouse, that is, for the United States information, culture and discourse of the Hegemony expansion, to help.

Do not become mute in the network dissemination, must protect our traditional culture! European fighters gnashing their teeth: "Although attacks from outside are deadly, Europeans must not surrender!" ”

Economic globalization must not hijack the globalization of culture. Only by diversity, difference and pluralism can culture preserve human values, maintain ecological balance and survive harmony. It seems that it is becoming a consensus to oppose cultural invasion, to strengthen its own power, to develop new products and to block aggression and monopolies.

So bad things turn out to be good. Non-US-made search products start to catch up, bosses are thinking: are Americans too greedy, or are we too lazy? We were also clever, why was he playing with the palm of his hand?

In China, the prosperity of Baidu is a good example. It is leading Chinese internet companies with about 15 billion dollars in market capitalisation, shouting "more understanding of Chinese", the introduction of the "pre-Qin, down to the end of the Qing Dynasty, the ancient Cultural Classics Search service" and "Open Chinese Encyclopedia Service" to the rapid growth of the global Chinese netizens market for their strong backing, to Google!

Of course, relying on "Baidu crawler", grinding the claws can not climb out of the network of cultural power. We want to lift 1.8 million of the national web site, with hundreds of millions of netizens, and strive to improve the network culture productivity and influence. At the same time, we should establish a mechanism of coping with network culture invasion, scientifically evaluate the actual threat of foreign network giants infiltration to the national culture information security, draw up cooperation and win the bottom line, and put forward the national coping strategies early.

Is this a typical "catfish effect"? The expensive sardines are sleepy, and the arrival of the carnivorous catfish makes them hustle and vibrant for escape.

From this point of view, "sardines" to thank reign and then born Google "Catfish", it brings the life and death between the incentive and competition!