Knife: Google's "Giant panda" algorithm for the optimization of the road

Google's algorithm for "content farms" in low-quality content has been translated into the "Giant Panda" algorithm, which is said to have led the design of the solution by an engineer named Navneet Panda, and named after the Panda (panda). In that case, where does Google start cleaning up "content farms", the answer is trust, or authority! Sites with low trust or authority are likely to be covered by Google in this attack.

So what does Google do in the course of the crackdown?

First you can try to ask the user to answer some questions about the trust of the site, such as: Would you use your credit card on this site, would you be relieved to give your child the medicine you bought on the site, and so on. Matt Cutts said that in order to build trust in the site, it would also try to ask the user other more direct questions, such as: Do you feel the authority of the site, the site has too many ads and so on. Then of course Google also has reference to the chrome data, as a sort of reference factor, but do not mistakenly believe that Google relies on Chrome to collect user data, is to refer to the Chrome User Shield site data mutual authentication instructions. If the site has been reported by Chrome users as a spam site, may also be Google's attack on the important reference.

The adjustment to the algorithm has yet to be adjusted for global Google, So most of the adjustment is for Google.com, do Chinese site friends, may not feel the Google algorithm adjustment brought about by the changes, but to do the English station friends, must have felt the subtle changes in Google.

From the above information, we can also see that Google's basis or from the trust level began. and the Trust degree algorithm, TrustRank is also the core algorithm already launched. TrustRank is more influenced by the user experience than by the link factor. It also can be seen that Google is starting to consider integration into user evaluation as a sort of reference factor, this direction and the previous offline entity information combined, but also the same idea. The future of Google algorithm trend, may be the order of user evaluation information, offline entity information, user experience data, content quality, links. A link factor that will be the last item.

Due to the limited ability of personal expression, but I also try to make everyone webmaster friends can read I said every word, as well as the center of the article. The last knife also want to know more, more senior SEO practitioners, New SEO optimization Group: 68204508. Author: The knife article is provided by the foreign Exchange Investment Trading (http://www.tianxiafx.com/forum.php) NET, A5 starts.